Automated Insights

Name: Automated Insights
Brand: Automated Insights

The leading natural language generation provider enabling you to produce human-sounding narratives from data.

Est 2007|Valuation $23.3M|Raised $10.8M

LinkedIn 4K|Web traffic 6K|FTEs 80|HQ Durham, North Carolina, US

MarketsBusiness Intelligence (BI) and Analytics NL & Conversational Analytics

01Competitive Landscape

Narrative analysis

Arria emphasizes enterprise-grade language automation and deployment options including on-premises and private cloud models, which can be useful for regulated environments or strict data residency requirements.
Phrazor (vPhrase) publishes lower entry pricing for a Tableau extension and states operational design choices on its site; buyers should test narrative quality and governance controls.
Automated Insights/Wordsmith has a historical association with data-to-narrative workflows and BI partnerships, but up-to-date public packaging and pricing information is limited in the sources reviewed.

- Arria emphasizes enterprise-grade language automation and deployment options including on-premises and private cloud models, which can be useful for regulated environments or strict data residency requirements. - Phrazor (vPhrase) publishes lower entry pricing for a Tableau extension and states operational design choices on its site; buyers should test narrative quality and governance controls. - Automated Insights/Wordsmith has a historical association with data-to-narrative workflows and BI partnerships, but up-to-date public packaging and pricing information is limited in the sources reviewed.

Market share and adoption trends

Automated Insights is frequently cited in historical NLG-for-analytics discussions and in analyst-style references, but current market share is not documented in the public sources reviewed.

	Automated Insights (Wordsmith)	Arria NLG	vPhrase / Phrazor
Starting Price	Historically referenced entry pricing tied to Tableau (dated; likely sales-led now)	Not publicly listed (demo/trial driven)	Tableau Extension: published low per-user/month; enterprise platform also available
Typical Use Case	Enterprise teams wanting templated narrative BI at scale with BI integrations	Governed language automation, including on-prem and controlled deployments	Cost-accessible narrative inside BI visuals (Tableau/Power BI), plus SDK options
Key Strength	Track record in NLG for BI; BI partnerships (Tableau, MicroStrategy); established product history	Emphasis on deterministic control and deployment flexibility (including on-prem)	Low-cost entry for BI extension use cases and quick trials
Key Weakness	Limited transparent current pricing and limited publicly documented technical/security detail; limited community hands-on reviews	Pricing opacity; potentially heavier-weight implementation	May be more "extension-first" and may not match complex enterprise governance needs without enterprise plan