Avalara

Name: Avalara
Brand: Avalara
Rating: 3.9 (2101 reviews)

Leader

We’re committed to making tax compliance less taxing

Est 2004|Valuation $8.3B|Raised $5.3B|73 Ref Customers

LinkedIn 274K|Web traffic 1.3M|FTEs 5,772|HQ Durham, North Carolina, US

MarketsSource-to-Pay Procure-to-Pay ERP Sales Tax & VAT Automation

Platform CoversStatutory & Regulatory Reporting Workflow Automation

01Competitive Landscape

Narrative analysis (where alternatives may excel)

TaxJar: Transparent pricing and trial models can reduce buying risk for SMBs; however, its feature depth for complex enterprise exemptions and workflows may be limited relative to enterprise vendors.
TaxCloud: Often positioned as a lower-cost option for filings; public commentary suggests it can be cheaper per filing than some alternatives, but buyers should validate pricing and service levels.
Wolters Kluwer / Thomson Reuters / Vertex / Sovos: These vendors often compete in large enterprise environments where tax departments prioritize deep tax content, governance controls, and global compliance breadth. Trade-offs can include longer implementations and higher cost.

- TaxJar: Transparent pricing and trial models can reduce buying risk for SMBs; however, its feature depth for complex enterprise exemptions and workflows may be limited relative to enterprise vendors. - TaxCloud: Often positioned as a lower-cost option for filings; public commentary suggests it can be cheaper per filing than some alternatives, but buyers should validate pricing and service levels. - Wolters Kluwer / Thomson Reuters / Vertex / Sovos: These vendors often compete in large enterprise environments where tax departments prioritize deep tax content, governance controls, and global compliance breadth. Trade-offs can include longer implementations and higher cost.

	Avalara	TaxJar	Wolters Kluwer (CCH / indirect tax)
Starting Price	Mostly quote-based; some services have published list pricing for specific ancillary services (for example, per-location registrations and per-form filing services).	Transparent, tiered subscription pricing with starter and professional tiers and order-based thresholds.	Typically quote-based enterprise pricing.
Suitable For	Multi-state/enterprise complexity; broad integrations; embedded tax in ERP/ecommerce	SMB–mid-market needing simpler onboarding and transparent tiers	Regulated/complex enterprise tax departments already in the CCH ecosystem
Key Strength	Integration breadth and modular coverage (calculation, exemptions, filings)	Transparent pricing and trial options for SMBs	Deep tax research/content heritage; broad tax suite (depending on product line)
Key Weakness	Reported issues with support, billing complexity, and cancellation friction	May be less suitable for highly complex enterprise exemptions and workflows	Can be complex and resource-intensive to implement; higher cost for some customers