Aware

Name: Aware
Brand: Aware

Aware is a B2B SaaS platform that ingests, preserves, analyzes, and governs collaboration communications (e.g., Slack, Microsoft Teams, Zoom chat) to support compliance, investigations/eDiscovery, retention, and detection of human-risk indicators through contextual message analysis.

Est 2016|Valuation $226M|Raised $83.1M|8 Ref Customers

LinkedIn 8K|Website|FTEs 76

MarketseDiscovery Platforms Legal Hold Management

01Competitive Landscape

Narrative analysis

- Aware vs Microsoft Purview: - For organizations whose collaboration systems are predominantly Teams and Microsoft 365, Purview may be compelling due to unified administration and potential licensing advantages. - For multi-platform environments that include Slack, Zoom, and other collaboration tools, Aware provides a multi-source governance approach. - Aware vs Proofpoint/Smarsh/Global Relay: - Proofpoint and Smarsh often serve highly regulated supervision/archiving programs where compliance teams require prescriptive workflows. - Aware emphasizes contextual analysis and collaboration-native workflows; competitive performance depends on detection quality, false-positive rates, and investigation ergonomics. - Adoption trends: - Mimecast reports a large customer base overall, but that does not indicate Aware adoption specifically. - Aware’s acquisition suggests strategic value to Mimecast but also introduces integration and roadmap transition considerations for customers.

	Mimecast Aware	Microsoft Purview	Proofpoint DCG
Starting Price	Quote-based (not publicly listed)	Included in some Microsoft 365 plans; additional usage/feature meters may apply	Quote-based (typically)
Best For	Organizations needing collaboration-specific governance and contextual investigations across Slack/Teams/etc., particularly where a multi-platform approach is required	Microsoft-centric organizations seeking integrated compliance and eDiscovery within Microsoft 365	Enterprises requiring a broad governance stack with established compliance workflows across digital channels
Key Strength	Collaboration-native context (edits/deletes, conversation context, custom detection rules) and workflow integration	Tight integration with Microsoft 365 and potential licensing leverage for organizations that already license advanced Microsoft compliance SKUs	Mature compliance vendor presence and a broad governance portfolio
Key Weakness	Limited public pricing transparency; potential integration/roadmap transition risk post-acquisition; limited clean third-party review signal	Non-Microsoft channel governance can be complex and potentially costly; licensing complexity	Often enterprise-priced; implementation and tuning can be resource-intensive depending on scope

01Competitive Landscape

Narrative analysis

Aware vs Microsoft Purview:
- For organizations whose collaboration systems are predominantly Teams and Microsoft 365, Purview may be compelling due to unified administration and potential licensing advantages.
- For multi-platform environments that include Slack, Zoom, and other collaboration tools, Aware provides a multi-source governance approach.
Aware vs Proofpoint/Smarsh/Global Relay:
- Proofpoint and Smarsh often serve highly regulated supervision/archiving programs where compliance teams require prescriptive workflows.
- Aware emphasizes contextual analysis and collaboration-native workflows; competitive performance depends on detection quality, false-positive rates, and investigation ergonomics.
Adoption trends:
- Mimecast reports a large customer base overall, but that does not indicate Aware adoption specifically.
- Aware’s acquisition suggests strategic value to Mimecast but also introduces integration and roadmap transition considerations for customers.

	Mimecast Aware	Microsoft Purview	Proofpoint DCG
Starting Price	Quote-based (not publicly listed)	Included in some Microsoft 365 plans; additional usage/feature meters may apply	Quote-based (typically)
Best For	Organizations needing collaboration-specific governance and contextual investigations across Slack/Teams/etc., particularly where a multi-platform approach is required	Microsoft-centric organizations seeking integrated compliance and eDiscovery within Microsoft 365	Enterprises requiring a broad governance stack with established compliance workflows across digital channels
Key Strength	Collaboration-native context (edits/deletes, conversation context, custom detection rules) and workflow integration	Tight integration with Microsoft 365 and potential licensing leverage for organizations that already license advanced Microsoft compliance SKUs	Mature compliance vendor presence and a broad governance portfolio
Key Weakness	Limited public pricing transparency; potential integration/roadmap transition risk post-acquisition; limited clean third-party review signal	Non-Microsoft channel governance can be complex and potentially costly; licensing complexity	Often enterprise-priced; implementation and tuning can be resource-intensive depending on scope