Amazon Location Service

Name: Amazon Location Service
Brand: Amazon Web Services (AWS)

Leader

Official Global LinkedIn page for Amazon Web Services (AWS).

Est 2006|Valuation $2560B|1 Ref Customers

LinkedIn 10.9M|Website|Web traffic 1.1M|FTEs 148,001|HQ Seattle, Washington, US

01Competitive Landscape

Narrative analysis

**Where ALS is likely to be a good fit** - For organizations that already operate on AWS, ALS can reduce procurement complexity compared with negotiating separate contracts with mapping vendors and fits AWS IAM and governance patterns. - The service presents an abstraction layer to access Esri and HERE datasets through AWS-managed APIs. **Where competitors may be preferable** - Google Maps Platform is commonly selected when the product requires widely familiar consumer behavior for Places and routing, and where teams prioritize that default user expectation. - Mapbox is commonly selected when cartographic customization, styling, and client-side rendering control are central requirements. - Esri’s ArcGIS offerings are often preferred by organizations with existing Esri deployments and deep GIS workflows. **Adoption / market share** - Public, credible market share figures for ALS were not identified in this research pass.

	Amazon Location Service	Google Maps Platform	Mapbox
Starting Price	Published usage-based per-feature pricing available from the vendor (maps/places/routes/tracking/geofencing)	Published usage-based pricing with SKU-based metering; vendor-published credits and model changes occur	Published usage-based pricing, organized by product tiers (maps, navigation, etc.)
Best For	Organizations using AWS that want managed geospatial APIs with provider choice (Esri/HERE) and AWS-native auth/governance	Teams that want a broad consumer-focused Places ecosystem and familiar UX	Teams needing map customization, styling, and developer tooling for map rendering
Key Strength	AWS integration and the option to use Esri/HERE datasets; AWS governance model integration	Breadth of APIs and global Places coverage (varies by region)	Cartographic customization and a GL-based rendering ecosystem
Key Weakness	Limited volume of independent third-party reviews publicly available; outputs vary by chosen provider; may not match other providers’ default Places behavior	Pricing complexity and potential cost at scale; policy complexity	Community-reported concerns about support and pricing clarity at scale

01Competitive Landscape

Narrative analysis

Where ALS is likely to be a good fit

For organizations that already operate on AWS, ALS can reduce procurement complexity compared with negotiating separate contracts with mapping vendors and fits AWS IAM and governance patterns.
The service presents an abstraction layer to access Esri and HERE datasets through AWS-managed APIs.

Where competitors may be preferable

Google Maps Platform is commonly selected when the product requires widely familiar consumer behavior for Places and routing, and where teams prioritize that default user expectation.
Mapbox is commonly selected when cartographic customization, styling, and client-side rendering control are central requirements.
Esri’s ArcGIS offerings are often preferred by organizations with existing Esri deployments and deep GIS workflows.

Adoption / market share

Public, credible market share figures for ALS were not identified in this research pass.

	Amazon Location Service	Google Maps Platform	Mapbox
Starting Price	Published usage-based per-feature pricing available from the vendor (maps/places/routes/tracking/geofencing)	Published usage-based pricing with SKU-based metering; vendor-published credits and model changes occur	Published usage-based pricing, organized by product tiers (maps, navigation, etc.)
Best For	Organizations using AWS that want managed geospatial APIs with provider choice (Esri/HERE) and AWS-native auth/governance	Teams that want a broad consumer-focused Places ecosystem and familiar UX	Teams needing map customization, styling, and developer tooling for map rendering
Key Strength	AWS integration and the option to use Esri/HERE datasets; AWS governance model integration	Breadth of APIs and global Places coverage (varies by region)	Cartographic customization and a GL-based rendering ecosystem
Key Weakness	Limited volume of independent third-party reviews publicly available; outputs vary by chosen provider; may not match other providers’ default Places behavior	Pricing complexity and potential cost at scale; policy complexity	Community-reported concerns about support and pricing clarity at scale

Amazon Location Service

01Competitive Landscape

Narrative analysis

02Market Map

01Competitive Landscape

Narrative analysis

02Market Map