AWS Backup

Name: AWS Backup
Brand: Amazon Web Services (AWS)
Rating: 4.6 (67 reviews)

Leader

Official Global LinkedIn page for Amazon Web Services (AWS).

Est 2006|Valuation $2560B|4 Ref Customers

LinkedIn 10.9M|Website|Web traffic 1.1M|FTEs 148,001|HQ Seattle, Washington, US

MarketsCloud Infrastructure Providers (IaaS/PaaS)Backup and Data Protection

01Competitive Landscape

Narrative analysis

Where AWS Backup tends to be strongest: - Native AWS governance: centralized policies, tag-based selection, and monitoring across supported services. - Reduction of tool sprawl for snapshot-based protections relative to ad-hoc scripts and per-service automation. - Integration into AWS security and compliance workflows. Where competitors often provide advantages: - Broader multi-cloud and on-prem coverage enabling a single control plane across heterogeneous environments. - Advanced recovery orchestration, verification, anomaly detection, and consolidated reporting across clouds. - Some vendors present deduplication, compression, and tiering claims that may help reduce storage costs; these claims require careful technical and cost validation given underlying cloud object storage request and retrieval economics. Pricing comparison (practical buyer view): - AWS Backup: pay-for-usage model that can produce non-intuitive bills because of object counts, request charges, cross-region transfers, and restore frequency. - Third-party vendors: may add licensing and compute overhead, but can provide additional operational features; total cost should be evaluated holistically, including storage API call patterns and compute needs. Market share and adoption trends: - Adoption of AWS Backup generally correlates with broader AWS usage. Service-specific market share figures are not typically disclosed publicly. Review counts on third-party sites may reflect review participation patterns rather than absolute adoption.

	AWS Backup	Veeam (Backup for AWS / Data Platform)	Rubrik
Starting Price	Usage-based (pay for usage and associated storage/transfer costs)	Varies by licensing, infrastructure, and storage; marketplace/partner pricing varies	Typically quote-based (enterprise platform)
Typical Fit	AWS-centric organizations needing centralized policies and governance	Organizations seeking a broader backup platform with portability and hybrid capabilities	Enterprises prioritizing security-oriented features and platform-level governance
Key Strengths	Native integration with AWS services, IAM, and account structures; centralized policy management	Mature backup ecosystem, portability options, broad workload coverage	Security-focused features, platform-level workflows and enterprise orchestration
Key Weaknesses	Potential cost drivers for object-heavy workloads and some coverage gaps for non-supported resources	Additional infrastructure and management overhead; separate licensing costs	Platform cost and potential vendor lock-in; complexity for some deployments

01Competitive Landscape

Narrative analysis

Where AWS Backup tends to be strongest:

Native AWS governance: centralized policies, tag-based selection, and monitoring across supported services.
Reduction of tool sprawl for snapshot-based protections relative to ad-hoc scripts and per-service automation.
Integration into AWS security and compliance workflows.

Where competitors often provide advantages:

Broader multi-cloud and on-prem coverage enabling a single control plane across heterogeneous environments.
Advanced recovery orchestration, verification, anomaly detection, and consolidated reporting across clouds.
Some vendors present deduplication, compression, and tiering claims that may help reduce storage costs; these claims require careful technical and cost validation given underlying cloud object storage request and retrieval economics.

Pricing comparison (practical buyer view):

AWS Backup: pay-for-usage model that can produce non-intuitive bills because of object counts, request charges, cross-region transfers, and restore frequency.
Third-party vendors: may add licensing and compute overhead, but can provide additional operational features; total cost should be evaluated holistically, including storage API call patterns and compute needs.

Market share and adoption trends:

Adoption of AWS Backup generally correlates with broader AWS usage. Service-specific market share figures are not typically disclosed publicly. Review counts on third-party sites may reflect review participation patterns rather than absolute adoption.

	AWS Backup	Veeam (Backup for AWS / Data Platform)	Rubrik
Starting Price	Usage-based (pay for usage and associated storage/transfer costs)	Varies by licensing, infrastructure, and storage; marketplace/partner pricing varies	Typically quote-based (enterprise platform)
Typical Fit	AWS-centric organizations needing centralized policies and governance	Organizations seeking a broader backup platform with portability and hybrid capabilities	Enterprises prioritizing security-oriented features and platform-level governance
Key Strengths	Native integration with AWS services, IAM, and account structures; centralized policy management	Mature backup ecosystem, portability options, broad workload coverage	Security-focused features, platform-level workflows and enterprise orchestration
Key Weaknesses	Potential cost drivers for object-heavy workloads and some coverage gaps for non-supported resources	Additional infrastructure and management overhead; separate licensing costs	Platform cost and potential vendor lock-in; complexity for some deployments