AWS Application Migration Service (MGN)

Name: AWS Application Migration Service (MGN)
Brand: Amazon Web Services (AWS)

Leader

Official Global LinkedIn page for Amazon Web Services (AWS).

Est 2006|Valuation $2560B|2 Ref Customers

LinkedIn 10.9M|Website|Web traffic 1.1M|FTEs 148,001|HQ Seattle, Washington, US

MarketsCloud Infrastructure Providers (IaaS/PaaS)

Platform CoversInfrastructure Monitoring Workflow Automation

AWS Application Migration Service (MGN) screenshot

01Competitive Landscape

Narrative analysis

Where MGN commonly provides value:

Rapid rehosting of large numbers of servers into EC2 when the objective is to preserve server images and reduce migration rework.
Environments that are already AWS-centric, using AWS governance controls (IAM, Organizations, VPC landing zones) and Migration Hub for coordination.

Where competitors may provide advantages:

Azure Migrate: integrated discovery and assessment tooling within the Azure ecosystem and published pricing/terms for some migration offerings.
Dedicated replication/DR vendors (for example, Zerto): potentially more mature operational UX for failover-style cutovers and DR-oriented workflows.

Where MGN commonly provides value: - Rapid rehosting of large numbers of servers into EC2 when the objective is to preserve server images and reduce migration rework. - Environments that are already AWS-centric, using AWS governance controls (IAM, Organizations, VPC landing zones) and Migration Hub for coordination. Where competitors may provide advantages: - Azure Migrate: integrated discovery and assessment tooling within the Azure ecosystem and published pricing/terms for some migration offerings. - Dedicated replication/DR vendors (for example, Zerto): potentially more mature operational UX for failover-style cutovers and DR-oriented workflows.

	AWS Application Migration Service (MGN)	Microsoft Azure Migrate	HPE Zerto (representative)
Starting Price	AWS indicates no separate MGN service fee; customers pay for AWS resources used during replication and testing	Azure Migrate tooling is available with free assessment capabilities; subsequent migration resources are billed separately and terms vary by offer/region	Commercial licensing model; pricing varies by agreement and deployment model
Best For	Rehosting servers into AWS EC2 using continuous replication and test/cutover workflows	Discovery, assessment, and migration into Azure with portal-led tooling	Organizations focused on replication-based mobility and DR workflows
Key Strength	Integration with AWS ecosystem and tooling, scalable rehosting workflow	Integrated discovery and assessment portal for Azure migration scenarios	Mature replication/DR operational models and focused RPO/RTO tooling
Key Weakness	Migration-specific diagnostics and edge-case boot failures reported in some environments; does not provide application modernization features out of the box	Feature set and terms can depend on additional Azure services; licensing details can be complex	Potentially higher cost and operational complexity depending on deployment and licensing