Elastic Load Balancing (ELB)

Name: Elastic Load Balancing (ELB)
Brand: Amazon Web Services (AWS)
Rating: 4.4 (230 reviews)

Leader

Official Global LinkedIn page for Amazon Web Services (AWS).

Est 2006|Valuation $2560B|4 Ref Customers

LinkedIn 10.9M|Website|Web traffic 1.1M|FTEs 148,001|HQ Seattle, Washington, US

MarketsWeb Application & API Protection (WAAP)

Platform CoversFirewalls Infrastructure Monitoring

01Competitive Landscape

Narrative analysis

Where ELB tends to be advantageous: - For workloads hosted primarily on AWS, ELB reduces integration effort because target groups, health checks, and service integrations are supported by the platform's APIs and control plane. Where competitors can be advantageous: - For global traffic management and edge-first architectures, third-party providers with large edge footprints may simplify multi-region or multi-cloud failover and geo-routing. - For non-AWS primary clouds, native load balancing offerings reduce cross-cloud governance and integration complexity. Customer sentiment vs. alternatives: - In cost-focused discussions, community members sometimes recommend avoiding a managed cloud load balancer for very small projects in favor of lower-cost providers or simpler architectures; this is often a platform-fit decision rather than a feature-only comparison.

	Amazon ELB	Azure Load Balancer	Cloudflare Load Balancing
Starting Price	Usage-based with multiple metering dimensions; published vendor pricing available (Official vendor pricing page)	Usage-based; published vendor pricing by SKU with data processing and data transfer considerations (Official vendor pricing page)	Add-on pricing for load balancing features; plan and add-on structure described in vendor plan materials (Vendor plan pages)
Best For	Workloads hosted primarily inside AWS that require native integration with ECS/EKS/ASG and VPC constructs (Official product documentation and feature pages)	Azure-centric deployments and hybrid Azure networking patterns (Vendor product and documentation pages)	Global traffic steering and edge-based health checks for multi-cloud failover scenarios (Vendor product and plan pages)
Key Strength	Deep integration with AWS services; managed health checks and scaling across AZs (Official product documentation)	Azure-native integration and documented pricing dimensions (Vendor pricing and documentation)	Global presence with DNS-based traffic steering and edge routing capabilities (Vendor product and plan pages)
Key Weakness	Pricing complexity and potential cost at low scale (community discussions)	Data processing charges and SKU differences can affect cost predictability	Pricing and endpoint-based limits may be confusing for some deployments

01Competitive Landscape

Narrative analysis

Where ELB tends to be advantageous:

For workloads hosted primarily on AWS, ELB reduces integration effort because target groups, health checks, and service integrations are supported by the platform's APIs and control plane.

Where competitors can be advantageous:

For global traffic management and edge-first architectures, third-party providers with large edge footprints may simplify multi-region or multi-cloud failover and geo-routing.
For non-AWS primary clouds, native load balancing offerings reduce cross-cloud governance and integration complexity.

Customer sentiment vs. alternatives:

In cost-focused discussions, community members sometimes recommend avoiding a managed cloud load balancer for very small projects in favor of lower-cost providers or simpler architectures; this is often a platform-fit decision rather than a feature-only comparison.

	Amazon ELB	Azure Load Balancer	Cloudflare Load Balancing
Starting Price	Usage-based with multiple metering dimensions; published vendor pricing available (Official vendor pricing page)	Usage-based; published vendor pricing by SKU with data processing and data transfer considerations (Official vendor pricing page)	Add-on pricing for load balancing features; plan and add-on structure described in vendor plan materials (Vendor plan pages)
Best For	Workloads hosted primarily inside AWS that require native integration with ECS/EKS/ASG and VPC constructs (Official product documentation and feature pages)	Azure-centric deployments and hybrid Azure networking patterns (Vendor product and documentation pages)	Global traffic steering and edge-based health checks for multi-cloud failover scenarios (Vendor product and plan pages)
Key Strength	Deep integration with AWS services; managed health checks and scaling across AZs (Official product documentation)	Azure-native integration and documented pricing dimensions (Vendor pricing and documentation)	Global presence with DNS-based traffic steering and edge routing capabilities (Vendor product and plan pages)
Key Weakness	Pricing complexity and potential cost at low scale (community discussions)	Data processing charges and SKU differences can affect cost predictability	Pricing and endpoint-based limits may be confusing for some deployments