AWS Firewall Manager

Name: AWS Firewall Manager
Brand: Amazon Web Services (AWS)
Rating: 4.2 (53 reviews)

Leader

Official Global LinkedIn page for Amazon Web Services (AWS).

Est 2006|Valuation $2560B|1 Ref Customers

LinkedIn 10.9M|Website|Web traffic 1.1M|FTEs 148,001|HQ Seattle, Washington, US

MarketsCloud-Native Application Protection Platform (CNAPP)Web Application & API Protection (WAAP)Firewalls Security Service Edge (SSE)

01Competitive Landscape

Narrative analysis

Azure Firewall Manager is a conceptual peer for centralized policy management, and differences in management-plane charging models may be a factor in purchasing decisions. Buyers should model total cost of ownership across both management and underlying dataplane resources.
Palo Alto Cloud NGFW for AWS competes primarily on depth of inspection and advanced threat prevention. Integration with centralized management may be a deciding factor when native cloud dataplane features are insufficient for security requirements.
Fortinet and Check Point remain relevant when an organization prefers third-party firewall stacks available via marketplace listings or vendor contracts; price transparency and contract terms may vary.

- Azure Firewall Manager is a conceptual peer for centralized policy management, and differences in management-plane charging models may be a factor in purchasing decisions. Buyers should model total cost of ownership across both management and underlying dataplane resources. - Palo Alto Cloud NGFW for AWS competes primarily on depth of inspection and advanced threat prevention. Integration with centralized management may be a deciding factor when native cloud dataplane features are insufficient for security requirements. - Fortinet and Check Point remain relevant when an organization prefers third-party firewall stacks available via marketplace listings or vendor contracts; price transparency and contract terms may vary.

	AWS Firewall Manager	Azure Firewall Manager	Palo Alto Cloud NGFW for AWS
Starting price (management layer)	Published management-layer pricing available from the vendor; underlying service costs apply	Management plane commonly has no standalone management fee in Azure; costs come from Azure Firewall resources	Subscription or consumption-based pricing; details vary by offering and channel
Most suitable for	Organizations using AWS Organizations that need guardrails across many accounts	Azure-centric organizations standardizing firewall policy and routing	Teams requiring more advanced NGFW capabilities and threat prevention integrated with AWS
Key strength	Native integration with AWS WAF, Shield, security groups, Network Firewall, DNS Firewall and organization-wide policy rollout	Strong fit for organizations fully invested in Azure	Deeper layer-7 threat prevention and NGFW feature set compared to many cloud-native dataplanes
Key weakness	Management fees add cost; limited to AWS ecosystem; centralization can increase blast radius	Azure-only; underlying firewall costs still apply	Potentially higher cost at scale; operational complexity and vendor-specific dependencies