AWS Identity and Access Management

Name: AWS Identity and Access Management
Brand: Amazon Web Services (AWS)
Rating: 4.5 (429 reviews)

Leader

Official Global LinkedIn page for Amazon Web Services (AWS).

Est 2006|Valuation $2560B|10 Ref Customers

LinkedIn 10.9M|Website|Web traffic 1.1M|FTEs 148,001|HQ Seattle, Washington, US

AWS Identity and Access Management screenshot

01Competitive Landscape

Narrative competitive analysis

- **IAM vs Entra/Okta/Ping:** IAM is required for AWS authorization, but it does not substitute for a corporate directory/IdP. - **Where competitors provide broader capabilities:** - Entra/Okta generally provide an administrator experience more focused on workforce SSO, conditional access, and lifecycle tasks. - Dedicated suites typically include governance features (access reviews, SoD, IGA workflows) that may require additional investment when integrated with AWS. - **Where IAM is particularly suitable:** - Service-to-service access (instance profiles, task roles, Lambda execution roles) - Integration with AWS resource policies, Organizations SCP guardrails, and AWS-native security tooling

Market adoption trends

IAM is ubiquitous among AWS customers because it is a core dependency of the platform.
Industry trend: increased adoption of temporary credentials and federation, and reduced reliance on long-lived access keys (reflecting community recommendations and security guidance).

	AWS IAM	Microsoft Entra ID	Okta Workforce Identity
Starting Price	Included with an AWS account (no separate vendor license fee for IAM)	Published per-user tiered pricing (P1/P2 tiers); see vendor for current published plans	Published per-user pricing; suite-style pricing varies and some capabilities require higher tiers or add-ons
Primary Use Case	Authorization to AWS resources; service-to-service roles; AWS-native controls	Microsoft-centric organizations needing SSO, conditional access, governance add-ons	Cross-application SaaS SSO, lifecycle automation, broad integrations
Key Strength	Deep integration with AWS services; granular policy controls; temporary credentials via roles	Strong enterprise identity suite; tight Microsoft 365 integration; mature conditional access ecosystem	Large integration catalog; mature workflows and lifecycle management
Key Weakness	Policy complexity; not a full workforce IAM suite by itself	Licensing complexity; some capabilities require higher tiers/add-ons	Can become expensive as features and add-ons accumulate

01Competitive Landscape

Narrative competitive analysis

IAM vs Entra/Okta/Ping: IAM is required for AWS authorization, but it does not substitute for a corporate directory/IdP.
Where competitors provide broader capabilities:
- Entra/Okta generally provide an administrator experience more focused on workforce SSO, conditional access, and lifecycle tasks.
- Dedicated suites typically include governance features (access reviews, SoD, IGA workflows) that may require additional investment when integrated with AWS.
Where IAM is particularly suitable:
- Service-to-service access (instance profiles, task roles, Lambda execution roles)
- Integration with AWS resource policies, Organizations SCP guardrails, and AWS-native security tooling

Market adoption trends

IAM is ubiquitous among AWS customers because it is a core dependency of the platform.
Industry trend: increased adoption of temporary credentials and federation, and reduced reliance on long-lived access keys (reflecting community recommendations and security guidance).

	AWS IAM	Microsoft Entra ID	Okta Workforce Identity
Starting Price	Included with an AWS account (no separate vendor license fee for IAM)	Published per-user tiered pricing (P1/P2 tiers); see vendor for current published plans	Published per-user pricing; suite-style pricing varies and some capabilities require higher tiers or add-ons
Primary Use Case	Authorization to AWS resources; service-to-service roles; AWS-native controls	Microsoft-centric organizations needing SSO, conditional access, governance add-ons	Cross-application SaaS SSO, lifecycle automation, broad integrations
Key Strength	Deep integration with AWS services; granular policy controls; temporary credentials via roles	Strong enterprise identity suite; tight Microsoft 365 integration; mature conditional access ecosystem	Large integration catalog; mature workflows and lifecycle management
Key Weakness	Policy complexity; not a full workforce IAM suite by itself	Licensing complexity; some capabilities require higher tiers/add-ons	Can become expensive as features and add-ons accumulate

AWS Identity and Access Management

01Competitive Landscape

Narrative competitive analysis

Market adoption trends

02Market Map

01Competitive Landscape

Narrative competitive analysis

Market adoption trends

02Market Map