AWS Migration Hub

Name: AWS Migration Hub
Brand: Amazon Web Services (AWS)
Rating: 4.5 (16 reviews)

Leader

Official Global LinkedIn page for Amazon Web Services (AWS).

Est 2006|Valuation $2560B|1 Ref Customers

LinkedIn 10.9M|Website|Web traffic 1.1M|FTEs 148,001|HQ Seattle, Washington, US

01Competitive Landscape

Narrative competitive analysis

AWS Migration Hub vs Azure Migrate - Similarities: Both products provide hub-like experiences that combine discovery, assessment guidance, and progress tracking across migration phases. - Azure advantages: Ecosystem alignment for Microsoft workloads (Windows/SQL) and integrated Azure governance/security tooling can be advantageous for Microsoft-heavy estates. - AWS advantages (historical): Integration with AWS migration services, dependency visualization, and orchestration templates have supported AWS-bound migration programs. - Decision context: New migration programs should compare Azure Migrate against AWS Transform (the successor to Migration Hub) rather than Migration Hub itself, due to Migration Hub's new-customer cutoff. AWS Migration Hub vs third-party assessment platforms - Vendor-neutral tools may be preferable for organizations that require multi-cloud modeling, governance, or ongoing FinOps analysis beyond migration execution-phase planning.

Market adoption / trend signals

The most concrete trend signal from vendor material is the platform transition from Migration Hub to AWS Transform, indicating Migration Hub is in maintenance mode for existing customers.

	AWS Migration Hub	Azure Migrate	VMware HCX (migration-focused)
Starting Price	Hub functionality commonly positioned without an additional service charge for tracking; note: not accepting new customers after a scheduled cutoff in 2025	Typically positioned without an additional fee for discovery and assessment; integrated with Azure services	Typically licensed by VMware; pricing depends on edition and bundling
Best For	AWS-centric migrations needing a central dashboard across AWS and partner tools; existing Migration Hub customers	Azure-centric migrations; environments aligned with Microsoft tooling and governance	VMware-heavy environments needing workload mobility and vSphere-centric migration
Key Strength	Consolidated visibility across AWS and partner migration tools and AWS-native integrations	Integration with Microsoft ecosystem and Azure governance controls	Deep VMware integration and workload mobility for vSphere estates
Key Weakness	Closed to new customers following a scheduled cutoff in 2025 and no planned feature additions; the hub does not replace execution tooling complexity	Less relevant for AWS-focused landing zones; may require additional work for non-Microsoft scenarios	Less suitable for non-VMware workloads and broader application modernization planning

01Competitive Landscape

Narrative competitive analysis

AWS Migration Hub vs Azure Migrate

Similarities: Both products provide hub-like experiences that combine discovery, assessment guidance, and progress tracking across migration phases.
Azure advantages: Ecosystem alignment for Microsoft workloads (Windows/SQL) and integrated Azure governance/security tooling can be advantageous for Microsoft-heavy estates.
AWS advantages (historical): Integration with AWS migration services, dependency visualization, and orchestration templates have supported AWS-bound migration programs.
Decision context: New migration programs should compare Azure Migrate against AWS Transform (the successor to Migration Hub) rather than Migration Hub itself, due to Migration Hub's new-customer cutoff.

AWS Migration Hub vs third-party assessment platforms

Vendor-neutral tools may be preferable for organizations that require multi-cloud modeling, governance, or ongoing FinOps analysis beyond migration execution-phase planning.

Market adoption / trend signals

The most concrete trend signal from vendor material is the platform transition from Migration Hub to AWS Transform, indicating Migration Hub is in maintenance mode for existing customers.

	AWS Migration Hub	Azure Migrate	VMware HCX (migration-focused)
Starting Price	Hub functionality commonly positioned without an additional service charge for tracking; note: not accepting new customers after a scheduled cutoff in 2025	Typically positioned without an additional fee for discovery and assessment; integrated with Azure services	Typically licensed by VMware; pricing depends on edition and bundling
Best For	AWS-centric migrations needing a central dashboard across AWS and partner tools; existing Migration Hub customers	Azure-centric migrations; environments aligned with Microsoft tooling and governance	VMware-heavy environments needing workload mobility and vSphere-centric migration
Key Strength	Consolidated visibility across AWS and partner migration tools and AWS-native integrations	Integration with Microsoft ecosystem and Azure governance controls	Deep VMware integration and workload mobility for vSphere estates
Key Weakness	Closed to new customers following a scheduled cutoff in 2025 and no planned feature additions; the hub does not replace execution tooling complexity	Less relevant for AWS-focused landing zones; may require additional work for non-Microsoft scenarios	Less suitable for non-VMware workloads and broader application modernization planning

AWS Migration Hub

01Competitive Landscape

Narrative competitive analysis

Market adoption / trend signals

02Market Map

01Competitive Landscape

Narrative competitive analysis

Market adoption / trend signals

02Market Map