Because public documentation is limited, B2B ICP is inferred from stated use cases and vendor descriptions:
- Company size: mid-market to enterprise for brand-facing receptionist/guide/tutor experiences; also applicable to creative studios building interactive characters.
- Industries: entertainment, media, gaming, fan engagement, hospitality, events, and certain education/tutoring scenarios.
- Personas: product leaders, innovation teams, experience designers, engineering leads who can support integration and custom deployment.
Qualification criteria:
- Requirement for embodied, multimodal virtual human experiences.
- Budget for custom integration, character asset creation, and compute costs.
- Willingness to perform vendor due diligence on security, compliance, and hosting.
Deal disqualifiers:
- Immediate need for publicly documented enterprise certifications and IAM features.
- Strict SLAs and uptime guarantees without willingness to negotiate bespoke terms.