Badger Maps

Name: Badger Maps
Brand: Badger Maps, Inc.
Rating: 4.7 (529 reviews)

The #1 Field Sales App & Route Planner -Outside Sales Teams sell 20-25% more with territory management & sales mapping

Est 2012|Raised $490K|12 Ref Customers

LinkedIn 4K|Web traffic 11K|FTEs 63|HQ San Francisco, California, US

01Competitive Landscape

Top competitor comparison (table)

| Aspect | Badger Maps | SalesRabbit | Geopointe | |--------|-------------|-------------|-----------| | Starting Price | Marketplace listings indicate per-user pricing for Business and Enterprise tiers | Public pricing materials indicate per-user/team pricing with monthly billing options | Geopointe pricing is plan-dependent; positioned as a Salesforce-centric solution | | Primary Use Case | Map-first routing + CRM front-end for outside sales; teams wanting onboarding/support | Door-to-door / canvassing-heavy field sales with territory and rep tracking plus add-ons | Salesforce-native mapping users who want an AppExchange solution | | Key Strength | Usability for route planning; integration with CRM objects; onboarding support | Field sales execution suite and add-ons; route assignment capabilities | Deep Salesforce alignment and in-platform experience | | Key Weakness | Integration friction reported by some users; not a full pipeline manager; perceived higher price for some buyers | Setup fees and longer contracts can raise TCO; modular add-ons increase complexity | Less flexible outside Salesforce; fewer native mobile options compared to standalone mobile-first products |

Narrative analysis

Badger vs SalesRabbit

Review comparisons suggest Badger scores higher on ease of use and quality of support in some review sets, while SalesRabbit is noted for route assignment and strengths in certain field sales workflows.
SalesRabbit’s public pricing and contract structures indicate implementation packages that can raise total cost, which may be more aligned with larger deployments.

Badger vs Salesforce-native mappers (e.g., Geopointe)

For organizations standardized on Salesforce and seeking in-platform governance, a Salesforce-native mapping tool may be preferable. For organizations seeking a CRM-agnostic, mobile-first map layer, Badger offers a CRM-agnostic approach.

Badger vs route-optimization specialists (Route4Me, RoadWarrior)

Route-only tools often win on pure logistics optimization and pricing flexibility.
Badger’s advantage is tying routing to CRM objects, check-ins, and field reporting; if an organization does not require CRM sync and field activity capture, simpler tools may provide better cost-effectiveness.

01Competitive Landscape

Top competitor comparison (table)

Aspect	Badger Maps	SalesRabbit	Geopointe
Starting Price	Marketplace listings indicate per-user pricing for Business and Enterprise tiers	Public pricing materials indicate per-user/team pricing with monthly billing options	Geopointe pricing is plan-dependent; positioned as a Salesforce-centric solution
Primary Use Case	Map-first routing + CRM front-end for outside sales; teams wanting onboarding/support	Door-to-door / canvassing-heavy field sales with territory and rep tracking plus add-ons	Salesforce-native mapping users who want an AppExchange solution
Key Strength	Usability for route planning; integration with CRM objects; onboarding support	Field sales execution suite and add-ons; route assignment capabilities	Deep Salesforce alignment and in-platform experience
Key Weakness	Integration friction reported by some users; not a full pipeline manager; perceived higher price for some buyers	Setup fees and longer contracts can raise TCO; modular add-ons increase complexity	Less flexible outside Salesforce; fewer native mobile options compared to standalone mobile-first products

Narrative analysis

Badger vs SalesRabbit

Review comparisons suggest Badger scores higher on ease of use and quality of support in some review sets, while SalesRabbit is noted for route assignment and strengths in certain field sales workflows.
SalesRabbit’s public pricing and contract structures indicate implementation packages that can raise total cost, which may be more aligned with larger deployments.

Badger vs Salesforce-native mappers (e.g., Geopointe)

For organizations standardized on Salesforce and seeking in-platform governance, a Salesforce-native mapping tool may be preferable. For organizations seeking a CRM-agnostic, mobile-first map layer, Badger offers a CRM-agnostic approach.

Badger vs route-optimization specialists (Route4Me, RoadWarrior)

Route-only tools often win on pure logistics optimization and pricing flexibility.
Badger’s advantage is tying routing to CRM objects, check-ins, and field reporting; if an organization does not require CRM sync and field activity capture, simpler tools may provide better cost-effectiveness.

Badger Maps

01Competitive Landscape

Top competitor comparison (table)

Narrative analysis

02Market Map

01Competitive Landscape

Top competitor comparison (table)

Narrative analysis

02Market Map