Banuba

Name: Banuba
Brand: Banuba

The most immersive Face AR technology for brands and developers.

Est 2016|Raised $12M|38 Ref Customers

LinkedIn 5K|Web traffic 62K|FTEs 80|HQ Holly Springs, North Carolina, US

01Competitive Landscape

Narrative analysis

- Banuba and Perfect Corp target overlapping but not identical use cases: Banuba emphasizes an SDK-first approach suitable for embedding AR and video editing into apps, while Perfect Corp provides retail-oriented try-on tooling packaged for commerce operators. Metric definitions (try-ons vs unique users) and commercial packaging differ, making direct comparisons dependent on the buyer’s desired metric and deployment model. - In-house development using ARKit/ARCore provides more control and different security trade-offs at the cost of increased time-to-market and ongoing maintenance. - Snap’s Camera Kit offers access to a large creator ecosystem and effect tooling; it may be preferable for organizations that prioritize distribution within or integration with the Snap ecosystem rather than a white-label SDK approach.

Market share and adoption trends

The vendor is mentioned in press materials and vendor case studies and reports adoption across several customers. Independent market share data for AR SDKs is limited; adoption tends to be fragmented by vertical and platform.

	Banuba	Perfect Corp	DeepAR
Starting Price	TINT Shopify app with self-serve tiers starting in the low-hundreds per month; core SDKs are generally quote-based	Public self-serve widgets with published pricing for some offerings; enterprise tiers available	Often quote-based; public pricing varies by product
Typical Use Case	Teams integrating AR SDK plus an embeddable video editor, or eCommerce try-on via plugin	Beauty and fashion brands seeking retail-focused try-on widgets and SKU tooling	Developers seeking face filters and AR effects via an SDK
Key Strength	Broad SDK portfolio with multi-platform integration samples; emphasis on on-device processing for certain flows	Retail-focused tooling and packaging for beauty/fashion merchandising and commerce	Focused AR effects and filters with an SDK-first approach
Key Weakness	Support and integration reports are mixed; core SDK pricing is often not listed publicly; security certifications are not clearly documented in public materials	Can be costly for some customers; some offerings are more productized and less SDK-centric	May lack breadth in video editing or eCommerce plugins compared with integrated vendors

01Competitive Landscape

Narrative analysis

Banuba and Perfect Corp target overlapping but not identical use cases: Banuba emphasizes an SDK-first approach suitable for embedding AR and video editing into apps, while Perfect Corp provides retail-oriented try-on tooling packaged for commerce operators. Metric definitions (try-ons vs unique users) and commercial packaging differ, making direct comparisons dependent on the buyer’s desired metric and deployment model.
In-house development using ARKit/ARCore provides more control and different security trade-offs at the cost of increased time-to-market and ongoing maintenance.
Snap’s Camera Kit offers access to a large creator ecosystem and effect tooling; it may be preferable for organizations that prioritize distribution within or integration with the Snap ecosystem rather than a white-label SDK approach.

Market share and adoption trends

The vendor is mentioned in press materials and vendor case studies and reports adoption across several customers. Independent market share data for AR SDKs is limited; adoption tends to be fragmented by vertical and platform.

	Banuba	Perfect Corp	DeepAR
Starting Price	TINT Shopify app with self-serve tiers starting in the low-hundreds per month; core SDKs are generally quote-based	Public self-serve widgets with published pricing for some offerings; enterprise tiers available	Often quote-based; public pricing varies by product
Typical Use Case	Teams integrating AR SDK plus an embeddable video editor, or eCommerce try-on via plugin	Beauty and fashion brands seeking retail-focused try-on widgets and SKU tooling	Developers seeking face filters and AR effects via an SDK
Key Strength	Broad SDK portfolio with multi-platform integration samples; emphasis on on-device processing for certain flows	Retail-focused tooling and packaging for beauty/fashion merchandising and commerce	Focused AR effects and filters with an SDK-first approach
Key Weakness	Support and integration reports are mixed; core SDK pricing is often not listed publicly; security certifications are not clearly documented in public materials	Can be costly for some customers; some offerings are more productized and less SDK-centric	May lack breadth in video editing or eCommerce plugins compared with integrated vendors

Banuba

01Competitive Landscape

Narrative analysis

Market share and adoption trends

02Market Map

01Competitive Landscape

Narrative analysis

Market share and adoption trends

02Market Map