Beabloo is a B2B retail-focused digital signage and in-store customer analytics platform. It combines:
- A cloud-hosted content management system (CMS) to create, schedule, and remotely publish content to digital screens (and, in some partner descriptions, to other endpoints such as web, social, and mobile as part of a multi-channel approach).
- Audience/footfall analytics and conditional content playback capabilities that can select content based on estimated audience characteristics and contextual inputs such as time and weather.
Third-party descriptions position Beabloo as a tool to digitize in-store communications and measure campaign performance (for example, passers-by, views, dwell time, and demographic buckets). Press and partner materials describe a cloud-hosted CMS and content types such as videos, images, social feeds, and RSS. Reseller materials describe the CMS as browser-accessed (no local server / no client software) and oriented toward multi-location deployments. Industry write-ups describe a combined signage and video analytics approach focused on demographic-based targeting.