Beyond Identity

Name: Beyond Identity
Brand: Beyond Identity

Leader

The only secure-by-design access platform. Guaranteed to eliminate successful phishing attacks.

Est 2019|Valuation $1.1B|Raised $205.3M|27 Ref Customers

LinkedIn 15K|Web traffic 13K|FTEs 135|HQ New York, New York, US

MarketsIdentity Provider (IdP) & SSO Identity Provider (IdP) & Single Sign-On (SSO)

01Competitive Landscape

| Aspect | Beyond Identity | Okta (Workforce Identity / passwordless options) | Microsoft Entra ID (Passwordless) | |--------|---------------|----------------|----------------| | Starting Price | Contact vendor (custom pricing) | Public entry tiers exist; vendors often publish starting points on comparison pages, though exact bundles vary | Often bundled in Microsoft Entra ID tiered licensing; pricing depends on Microsoft agreement | | Best For | Orgs that want device-bound, phishing-resistant authentication + device posture as a condition of access layered on top of an IdP | Orgs wanting a broad IAM suite (SSO, MFA, lifecycle, integrations) with multiple passwordless approaches | Microsoft-centric environments (M365/Windows) seeking integrated passwordless methods and Conditional Access | | Key Strength | Strong emphasis on eliminating passwords and binding authentication to device trust/posture (marketed as “identity defense”) | Breadth of IAM platform, ecosystem integrations, mature admin tooling | Deep integration with Windows/Entra ecosystem, Conditional Access, broad enterprise adoption | | Key Weakness | Less transparent pricing; smaller public review footprint; potential endpoint/Windows edge-case friction | Complexity/cost at scale; some passwordless approaches can still be operationally complex depending on rollout | Non-Microsoft apps and some admin flows can have friction; licensing complexity | - Direct competitors and their key differentiators - Okta - Strong suite coverage, large integration ecosystem, and multiple passwordless approaches described in Okta materials. - Microsoft Entra ID - Passwordless is positioned as built-in, leveraging Windows Hello for Business, FIDO keys, and Microsoft Authenticator; strongest fit for Microsoft-native estates. - Other niche alternatives - 1Kosmos and others focus on biometric identity proofing + passwordless; fit varies by regulatory and identity-proofing needs. - Feature comparison: where Beyond Identity may excel vs lag behind - Potential advantages (based on vendor positioning + case study) - Device-bound credential model and explicit device posture enforcement narratives. - Being an “overlay” can allow retention of an existing IdP while hardening authentication. - Potential disadvantages - Buyers wanting consolidated IAM suite features may find Beyond Identity insufficient as a standalone. - Lower public review volume makes it harder to validate consistency across many environments. - Pricing comparison: value proposition vs alternatives - Beyond Identity pricing is opaque publicly; competitors often have at least some published starting points (e.g., Okta) or are bundled into broader enterprise agreements (Microsoft). - For many enterprises, the “true” comparison is incremental cost over existing IdP/MDM/EDR stack. - Customer testimonials comparing Beyond Identity to competitors - A vendor comparison site includes an “Okta vs Beyond Identity” comparison page with aggregated review summaries; it indicates Beyond Identity reviews exist but pricing is listed as contact vendor. - Industry forums include anecdotal comments (time-bound) asserting Beyond Identity leads in passwordless tech—treat these as anecdotal. - Market share and adoption trends (cite sources) - This report did not locate a credible, current market share dataset for Beyond Identity specifically. - Vendor announcements indicate partnerships and customer momentum (e.g., public statements about growth), but these are not market share measures.

01Competitive Landscape

Aspect	Beyond Identity	Okta (Workforce Identity / passwordless options)	Microsoft Entra ID (Passwordless)
Starting Price	Contact vendor (custom pricing)	Public entry tiers exist; vendors often publish starting points on comparison pages, though exact bundles vary	Often bundled in Microsoft Entra ID tiered licensing; pricing depends on Microsoft agreement
Best For	Orgs that want device-bound, phishing-resistant authentication + device posture as a condition of access layered on top of an IdP	Orgs wanting a broad IAM suite (SSO, MFA, lifecycle, integrations) with multiple passwordless approaches	Microsoft-centric environments (M365/Windows) seeking integrated passwordless methods and Conditional Access
Key Strength	Strong emphasis on eliminating passwords and binding authentication to device trust/posture (marketed as “identity defense”)	Breadth of IAM platform, ecosystem integrations, mature admin tooling	Deep integration with Windows/Entra ecosystem, Conditional Access, broad enterprise adoption
Key Weakness	Less transparent pricing; smaller public review footprint; potential endpoint/Windows edge-case friction	Complexity/cost at scale; some passwordless approaches can still be operationally complex depending on rollout	Non-Microsoft apps and some admin flows can have friction; licensing complexity

Direct competitors and their key differentiators
- Okta
  - Strong suite coverage, large integration ecosystem, and multiple passwordless approaches described in Okta materials.
- Microsoft Entra ID
  - Passwordless is positioned as built-in, leveraging Windows Hello for Business, FIDO keys, and Microsoft Authenticator; strongest fit for Microsoft-native estates.
- Other niche alternatives
  - 1Kosmos and others focus on biometric identity proofing + passwordless; fit varies by regulatory and identity-proofing needs.
Feature comparison: where Beyond Identity may excel vs lag behind
- Potential advantages (based on vendor positioning + case study)
  - Device-bound credential model and explicit device posture enforcement narratives.
  - Being an “overlay” can allow retention of an existing IdP while hardening authentication.
- Potential disadvantages
  - Buyers wanting consolidated IAM suite features may find Beyond Identity insufficient as a standalone.
  - Lower public review volume makes it harder to validate consistency across many environments.
Pricing comparison: value proposition vs alternatives
- Beyond Identity pricing is opaque publicly; competitors often have at least some published starting points (e.g., Okta) or are bundled into broader enterprise agreements (Microsoft).
- For many enterprises, the “true” comparison is incremental cost over existing IdP/MDM/EDR stack.
Customer testimonials comparing Beyond Identity to competitors
- A vendor comparison site includes an “Okta vs Beyond Identity” comparison page with aggregated review summaries; it indicates Beyond Identity reviews exist but pricing is listed as contact vendor.
- Industry forums include anecdotal comments (time-bound) asserting Beyond Identity leads in passwordless tech—treat these as anecdotal.
Market share and adoption trends (cite sources)
- This report did not locate a credible, current market share dataset for Beyond Identity specifically.
- Vendor announcements indicate partnerships and customer momentum (e.g., public statements about growth), but these are not market share measures.

Aspect

Beyond Identity

Okta (Workforce Identity / passwordless options)

Microsoft Entra ID (Passwordless)

Starting Price

Contact vendor (custom pricing)

Public entry tiers exist; vendors often publish starting points on comparison pages, though exact bundles vary

Often bundled in Microsoft Entra ID tiered licensing; pricing depends on Microsoft agreement

Best For

Orgs that want device-bound, phishing-resistant authentication + device posture as a condition of access layered on top of an IdP

Orgs wanting a broad IAM suite (SSO, MFA, lifecycle, integrations) with multiple passwordless approaches

Microsoft-centric environments (M365/Windows) seeking integrated passwordless methods and Conditional Access

Key Strength

Strong emphasis on eliminating passwords and binding authentication to device trust/posture (marketed as “identity defense”)

Breadth of IAM platform, ecosystem integrations, mature admin tooling

Deep integration with Windows/Entra ecosystem, Conditional Access, broad enterprise adoption

Key Weakness

Less transparent pricing; smaller public review footprint; potential endpoint/Windows edge-case friction

Complexity/cost at scale; some passwordless approaches can still be operationally complex depending on rollout

Non-Microsoft apps and some admin flows can have friction; licensing complexity