Bidease is a mobile-focused programmatic advertising platform that operates as a demand-side platform (DSP) and also offers an ad exchange and a publisher monetization SDK. It targets two adjacent problems:
- **For app advertisers/marketers (demand):** run performance user acquisition (UA), re-engagement/retargeting, and potentially ROAS-optimized campaigns via programmatic buying, with machine-learning-driven optimization.
- **For app publishers (supply):** monetize inventory via a Bidease SDK and/or OpenRTB-based exchange integrations, with emphasis on direct demand, transparency in reporting, and fraud prevention.
Bidease’s website emphasizes impression-level optimization, an emphasis on transparency in reporting, and a managed-support model, positioning the company as an alternative to walled gardens for performance app marketing.