BigCommerce

Name: BigCommerce
Brand: BigCommerce
Rating: 3.6 (2276 reviews)

Est 2009|388 Ref Customers

LinkedIn 153K|Web traffic 4.1M|FTEs 711|HQ Austin, Texas, US

MarketseCommerce Software

Platform CoversCPQ Software (Configure, Price, Quote)Sales Tax & VAT Automation

01Competitive Landscape

Narrative competitive analysis

BigCommerce versus Shopify: - Entry-tier pricing levels can appear similar, but BigCommerce’s GMV caps can lead to plan upgrades as online sales grow. This pricing structure has implications for budgeting and procurement. - Shopify is commonly cited for ecosystem advantages: more apps, integrations, and channel availability out of the box. Vendor comparison materials present counterclaims about native functionality and app dependence; each claim merits independent validation. BigCommerce versus composable-first suites (commercetools): - Catalyst provides a guided headless starter approach (reference storefront and visual builder), while composable suites generally assume substantial engineering investment and in-house capabilities. BigCommerce versus WooCommerce: - WooCommerce may be less expensive at small scale but requires merchants to assume hosting, security, and performance responsibilities.

Market share and adoption trends

Third-party commentary has provided estimates of platform market share, but such figures vary by source and methodology and should be treated cautiously. Buyers should consult independent market analysis reports for authoritative market-share data.

	BigCommerce	Shopify	Adobe Commerce (Magento)
Starting Price (published SMB tier)	Published SMB-tier starting pricing (vendor-published SMB tier)	Published SMB-tier starting pricing (vendor-published SMB tier)	Open-source/community edition available; self-hosting and development costs apply; commercial/enterprise editions are vendor-priced
Transaction Fees (platform)	Vendor states no platform transaction fees	Platform transaction fees waived only when using the vendor's native payment service; fees apply with external gateways	No platform transaction fees, but payment provider fees apply
Best For	Mid-market, B2B, API/headless teams, merchants preferring built-in commerce features and no platform transaction fees	SMB to enterprise brands prioritizing ease of use and a large app ecosystem	Enterprises needing deep customization and control with significant implementation investment
Key Strength	Built-in commerce depth; API flexibility; Catalyst headless option	Broad app ecosystem and large agency/integrator network	High flexibility and extensibility; self-host or managed options depending on edition
Key Weakness	GMV-based plan escalations; smaller app ecosystem relative to some competitors; customization may require developer resources	Platform transaction fees if not using platform payments; app cost accumulation	Higher complexity, longer time-to-value, and higher maintenance and security ownership

01Competitive Landscape

Narrative competitive analysis

BigCommerce versus Shopify:

Entry-tier pricing levels can appear similar, but BigCommerce’s GMV caps can lead to plan upgrades as online sales grow. This pricing structure has implications for budgeting and procurement.
Shopify is commonly cited for ecosystem advantages: more apps, integrations, and channel availability out of the box. Vendor comparison materials present counterclaims about native functionality and app dependence; each claim merits independent validation.

BigCommerce versus composable-first suites (commercetools):

Catalyst provides a guided headless starter approach (reference storefront and visual builder), while composable suites generally assume substantial engineering investment and in-house capabilities.

BigCommerce versus WooCommerce:

WooCommerce may be less expensive at small scale but requires merchants to assume hosting, security, and performance responsibilities.

Market share and adoption trends

	BigCommerce	Shopify	Adobe Commerce (Magento)
Starting Price (published SMB tier)	Published SMB-tier starting pricing (vendor-published SMB tier)	Published SMB-tier starting pricing (vendor-published SMB tier)	Open-source/community edition available; self-hosting and development costs apply; commercial/enterprise editions are vendor-priced
Transaction Fees (platform)	Vendor states no platform transaction fees	Platform transaction fees waived only when using the vendor's native payment service; fees apply with external gateways	No platform transaction fees, but payment provider fees apply
Best For	Mid-market, B2B, API/headless teams, merchants preferring built-in commerce features and no platform transaction fees	SMB to enterprise brands prioritizing ease of use and a large app ecosystem	Enterprises needing deep customization and control with significant implementation investment
Key Strength	Built-in commerce depth; API flexibility; Catalyst headless option	Broad app ecosystem and large agency/integrator network	High flexibility and extensibility; self-host or managed options depending on edition
Key Weakness	GMV-based plan escalations; smaller app ecosystem relative to some competitors; customization may require developer resources	Platform transaction fees if not using platform payments; app cost accumulation	Higher complexity, longer time-to-value, and higher maintenance and security ownership