Billy

Name: Billy
Brand: Billy

AI Native

The next-gen event ticketing platform.

Est 2022|Valuation $9.6M|Raised $4.3M|10 Ref Customers

LinkedIn 3K|Website|Web traffic 19K|FTEs 10|HQ Paris, Île-de-France, FR

MarketsEvent Management Platforms

01Competitive Landscape

Narrative analysis

Where Billy is positioned to provide value - Event-commerce orientation: the vendor frames ticketing as a component of an event's broader commerce and highlights workflows for bundles and add-ons. - White-label and embedding options: the vendor documents a customizable checkout widget and embedding options for external sites. - Sales channel controls: product notes and changelog entries reference multiple sales-channel configurations for distribution strategies. Where competitors may have relative advantages - Eventbrite: a large consumer marketplace and published scale metrics that can aid demand generation for events needing discovery. - Ticket Tailor: documented pricing mechanics and extensive help-center resources for organizer self-service. Market/regulatory context: fee transparency pressure Ticketing companies face regulatory and consumer pressure regarding fee transparency. International vendors selling into certain markets may need to implement clear fee-display tooling and compliant checkout flows. Sources: Regulatory and consumer reporting on fee display; official vendor documentation; industry community discussions.

	Billy	Eventbrite	Ticket Tailor
Starting Price	Published percentage-based per-ticket fee with a minimum per-ticket charge	No upfront cost for free events; paid events incur per-ticket service and processing fees	Per-ticket usage fees; optional white-label subscription
Primary Use Case	Organizers focused on bundling tickets and ancillary products and on-brand checkout (vendor positioning)	Organizers seeking marketplace discovery and standard tooling	Small-to-mid organizers seeking predictable per-ticket fees and simple setup
Key Strength	White-label checkout, bundles/products, multiple sales channels (vendor capabilities)	Large consumer marketplace and integrations	Transparent pricing mechanics and documented support resources
Key Weakness	Limited third-party enterprise review footprint and limited publicly available security documentation; attendee app complaints surfaced	Fees and policy complaints reported by some organizers	Some advanced features require add-ons or subscriptions

01Competitive Landscape

Narrative analysis

Where Billy is positioned to provide value

Event-commerce orientation: the vendor frames ticketing as a component of an event's broader commerce and highlights workflows for bundles and add-ons.
White-label and embedding options: the vendor documents a customizable checkout widget and embedding options for external sites.
Sales channel controls: product notes and changelog entries reference multiple sales-channel configurations for distribution strategies.

Where competitors may have relative advantages

Eventbrite: a large consumer marketplace and published scale metrics that can aid demand generation for events needing discovery.
Ticket Tailor: documented pricing mechanics and extensive help-center resources for organizer self-service.

Market/regulatory context: fee transparency pressure Ticketing companies face regulatory and consumer pressure regarding fee transparency. International vendors selling into certain markets may need to implement clear fee-display tooling and compliant checkout flows.

Sources: Regulatory and consumer reporting on fee display; official vendor documentation; industry community discussions.

	Billy	Eventbrite	Ticket Tailor
Starting Price	Published percentage-based per-ticket fee with a minimum per-ticket charge	No upfront cost for free events; paid events incur per-ticket service and processing fees	Per-ticket usage fees; optional white-label subscription
Primary Use Case	Organizers focused on bundling tickets and ancillary products and on-brand checkout (vendor positioning)	Organizers seeking marketplace discovery and standard tooling	Small-to-mid organizers seeking predictable per-ticket fees and simple setup
Key Strength	White-label checkout, bundles/products, multiple sales channels (vendor capabilities)	Large consumer marketplace and integrations	Transparent pricing mechanics and documented support resources
Key Weakness	Limited third-party enterprise review footprint and limited publicly available security documentation; attendee app complaints surfaced	Fees and policy complaints reported by some organizers	Some advanced features require add-ons or subscriptions