Blazent

Name: Blazent
Brand: Blazent

Blazent is an IT/OT-focused data quality management and IT data intelligence platform that aggregates operational sources, reconciles conflicting records, normalizes values, and produces analytics to improve the reliability of CMDB, asset, security, and governance data.

Est 2001|Raised $51.9M|54 Ref Customers

LinkedIn 919|Website|FTEs 46|HQ Livonia, Michigan, US

MarketsData Quality IT Asset Management (ITAM)

01Competitive Landscape

| Aspect | Blazent | ServiceNow CMDB Health (native) | Device42 | |--------|---------|----------------------------------|----------| | Starting Price | Not publicly listed; sales-led procurement and enterprise contracting expected. | Pricing varies within the ServiceNow ecosystem and may require additional modules or plugins. | Annual subscription model based on device count; public pages describe the pricing approach but exact figures require a quote. | | Appropriate for | Enterprises and MSPs requiring reconciliation across many sources and continuous IT/OT data quality feeding CMDB/GRC/outsourcing governance. | Organizations standardized on ServiceNow that require integrated monitoring and remediation within the platform. | Teams seeking standalone discovery, dependency mapping, and a device-count pricing model outside a full ServiceNow strategy. | | Key Strength | Focus on reconciling multiple disparate sources and providing analytics to surface conflicts and missing data. | Tight integration with ServiceNow workflows and governance capabilities. | Purpose-built discovery and dependency mapping with a straightforward subscription approach. | | Key Weakness | Limited public transparency on security certifications, pricing, and independent third-party review coverage; many outcomes are vendor-published. | May require additional governance and upstream discovery maturity to address cross-tool conflicts. | May be less compelling for organizations fully standardized on ServiceNow Service Graph and governance; potential tool overlap. | - Direct competitors and key differentiators - ServiceNow-native approach: Provides in-platform CMDB Health scoring for correctness, completeness, and compliance with tight operational integration for remediation. - Device42: Focuses on discovery and CMDB capabilities with a device-count subscription model; may be simpler for teams that do not require complex reconciliation workflows. - Feature comparison: where Blazent appears to excel vs areas of uncertainty - Areas of relative strength (vendor-described) - Reconciliation across multiple sources and analytics designed to identify conflicts, missing values, and newly discovered configuration items. - Workflow integration for generating remediation tickets into ServiceNow. - Areas where public information is limited or ambiguous - Public independent review coverage and third-party security/compliance documentation are limited. - Potential overlap with ServiceNow's own feature set depending on the customer's maturity. - Pricing comparison: value proposition vs alternatives - Blazent and ServiceNow implementations are typically quote-based and require scoped ROI discussions; Device42 provides a more transparent model but still requires engagement for exact pricing. - Market share and adoption trends - Public market share data was not identified in the materials reviewed. Public profile metrics and employee counts provide limited signal about scale.

01Competitive Landscape

Aspect	Blazent	ServiceNow CMDB Health (native)	Device42
Starting Price	Not publicly listed; sales-led procurement and enterprise contracting expected.	Pricing varies within the ServiceNow ecosystem and may require additional modules or plugins.	Annual subscription model based on device count; public pages describe the pricing approach but exact figures require a quote.
Appropriate for	Enterprises and MSPs requiring reconciliation across many sources and continuous IT/OT data quality feeding CMDB/GRC/outsourcing governance.	Organizations standardized on ServiceNow that require integrated monitoring and remediation within the platform.	Teams seeking standalone discovery, dependency mapping, and a device-count pricing model outside a full ServiceNow strategy.
Key Strength	Focus on reconciling multiple disparate sources and providing analytics to surface conflicts and missing data.	Tight integration with ServiceNow workflows and governance capabilities.	Purpose-built discovery and dependency mapping with a straightforward subscription approach.
Key Weakness	Limited public transparency on security certifications, pricing, and independent third-party review coverage; many outcomes are vendor-published.	May require additional governance and upstream discovery maturity to address cross-tool conflicts.	May be less compelling for organizations fully standardized on ServiceNow Service Graph and governance; potential tool overlap.

Direct competitors and key differentiators
- ServiceNow-native approach: Provides in-platform CMDB Health scoring for correctness, completeness, and compliance with tight operational integration for remediation.
- Device42: Focuses on discovery and CMDB capabilities with a device-count subscription model; may be simpler for teams that do not require complex reconciliation workflows.
Feature comparison: where Blazent appears to excel vs areas of uncertainty
- Areas of relative strength (vendor-described)
  - Reconciliation across multiple sources and analytics designed to identify conflicts, missing values, and newly discovered configuration items.
  - Workflow integration for generating remediation tickets into ServiceNow.
- Areas where public information is limited or ambiguous
  - Public independent review coverage and third-party security/compliance documentation are limited.
  - Potential overlap with ServiceNow's own feature set depending on the customer's maturity.
Pricing comparison: value proposition vs alternatives
- Blazent and ServiceNow implementations are typically quote-based and require scoped ROI discussions; Device42 provides a more transparent model but still requires engagement for exact pricing.
Market share and adoption trends
- Public market share data was not identified in the materials reviewed. Public profile metrics and employee counts provide limited signal about scale.

Aspect

Blazent

ServiceNow CMDB Health (native)

Device42

Starting Price

Not publicly listed; sales-led procurement and enterprise contracting expected.

Pricing varies within the ServiceNow ecosystem and may require additional modules or plugins.

Annual subscription model based on device count; public pages describe the pricing approach but exact figures require a quote.

Appropriate for

Enterprises and MSPs requiring reconciliation across many sources and continuous IT/OT data quality feeding CMDB/GRC/outsourcing governance.

Organizations standardized on ServiceNow that require integrated monitoring and remediation within the platform.

Teams seeking standalone discovery, dependency mapping, and a device-count pricing model outside a full ServiceNow strategy.

Key Strength

Focus on reconciling multiple disparate sources and providing analytics to surface conflicts and missing data.

Tight integration with ServiceNow workflows and governance capabilities.

Purpose-built discovery and dependency mapping with a straightforward subscription approach.

Key Weakness

Limited public transparency on security certifications, pricing, and independent third-party review coverage; many outcomes are vendor-published.

May require additional governance and upstream discovery maturity to address cross-tool conflicts.

May be less compelling for organizations fully standardized on ServiceNow Service Graph and governance; potential tool overlap.