Blooma

Name: Blooma
Brand: Blooma
Rating: 5 (1 reviews)

Get to LOI 85% faster than before. From pre-flight to portfolio monitoring, level up your #CRE lending with Blooma.

Est 2018|Valuation $80M|Raised $20.8M|6 Ref Customers

LinkedIn 3K|Web traffic 3K|FTEs 22|HQ San Diego, California, US

MarketsCRE Investment & Underwriting Software

01Competitive Landscape

Narrative analysis

Where Blooma is positioned to add value - Vendor materials and customer announcements focus on CRE lending workflows. - The product is presented as an integration layer designed to work with existing LOS/CRM systems rather than replace them. - Monitoring and risk signal capabilities are emphasized in vendor materials. Where competitors may be stronger - End-to-end origination breadth (nCino): For institutions seeking a single system to unify onboarding and loan origination, larger LOS providers may be a better fit. - Vendor enterprise security posture and documented controls (Moody’s and other large vendors): Larger, established vendors often provide more standardized security documentation and global support structures. - Best-of-breed document automation (specialists such as Ocrolus) when the primary need is document intake and extraction across many lending types. Market adoption / trend signals (high-level) - The vendor has public partnership and adoption announcements with regional banks, indicating deployment in regulated environments. - Low volume of public reviews suggests buyers should emphasize reference checks and pilots during procurement.

	Blooma	nCino (Commercial Lending)	Moody’s Analytics CreditLens (credit decisioning/origination suite)
Starting Price	Not public (demo/sales-led)	Not public (enterprise sales)	Not public (enterprise sales)
Intended Use	CRE lending teams seeking an overlay insights/automation layer and portfolio monitoring that integrates with existing systems	Banks/financial institutions seeking an end-to-end commercial loan origination system	Institutions seeking enterprise credit decisioning and analytics functionality
Key Strength	Focus on CRE lending workflows; combination of automation and monitoring as described in vendor materials	Broad commercial lending platform; established vendor with analyst coverage in some areas	Large vendor ecosystem and established analytics offerings
Key Weakness	Limited public third-party reviews; security/compliance documentation not clearly public; public pricing not available	Potentially substantial implementation effort; may require broader platform adoption	Potential complexity and procurement/implementation overhead

01Competitive Landscape

Narrative analysis

Where Blooma is positioned to add value

Vendor materials and customer announcements focus on CRE lending workflows.
The product is presented as an integration layer designed to work with existing LOS/CRM systems rather than replace them.
Monitoring and risk signal capabilities are emphasized in vendor materials.

Where competitors may be stronger

End-to-end origination breadth (nCino): For institutions seeking a single system to unify onboarding and loan origination, larger LOS providers may be a better fit.
Vendor enterprise security posture and documented controls (Moody’s and other large vendors): Larger, established vendors often provide more standardized security documentation and global support structures.
Best-of-breed document automation (specialists such as Ocrolus) when the primary need is document intake and extraction across many lending types.

Market adoption / trend signals (high-level)

The vendor has public partnership and adoption announcements with regional banks, indicating deployment in regulated environments.
Low volume of public reviews suggests buyers should emphasize reference checks and pilots during procurement.

	Blooma	nCino (Commercial Lending)	Moody’s Analytics CreditLens (credit decisioning/origination suite)
Starting Price	Not public (demo/sales-led)	Not public (enterprise sales)	Not public (enterprise sales)
Intended Use	CRE lending teams seeking an overlay insights/automation layer and portfolio monitoring that integrates with existing systems	Banks/financial institutions seeking an end-to-end commercial loan origination system	Institutions seeking enterprise credit decisioning and analytics functionality
Key Strength	Focus on CRE lending workflows; combination of automation and monitoring as described in vendor materials	Broad commercial lending platform; established vendor with analyst coverage in some areas	Large vendor ecosystem and established analytics offerings
Key Weakness	Limited public third-party reviews; security/compliance documentation not clearly public; public pricing not available	Potentially substantial implementation effort; may require broader platform adoption	Potential complexity and procurement/implementation overhead