Blueprint

Name: Blueprint
Brand: Blueprint

The AI-Assisted EHR for Therapists

Est 2019

LinkedIn 17K|Website|Web traffic 344K|FTEs 69|HQ Chicago, Illinois, US

01Competitive Landscape

Narrative competitive analysis

- Blueprint vs SimplePractice/TherapyNotes (full EHR incumbents): Blueprint’s differentiator is an integrated AI documentation capability, while incumbents often provide more mature billing, e-prescribing, claims, and wider ecosystem integrations. - Blueprint vs Heidi/Twofold/Freed/S10.AI (scribe-first tools): Blueprint may appeal to users who prefer a single EHR that includes AI documentation functionality, while scribe-first tools may be preferred by clinics that want to retain an incumbent EHR and add documentation automation.

Evidence of competitive substitution (community)

Community reports indicate clinicians sometimes choose alternatives (e.g., Carepatron) for cost or broader practice-management features.
Some clients indicate preference for therapists who do not use third-party AI transcription tools.

	Blueprint (blueprint.ai)	SimplePractice	Twofold Health
Starting Price	Core: No-cost tier indicated; Plus/Pro: published per-session pricing available from the vendor	Tiered subscription plans (Starter/Essential/Plus referenced by SimplePractice support)	Free trial/entry options; pricing details via Twofold help center and sales channels
Typical Buyer Profile	Therapists seeking an integrated EHR with AI-assisted documentation capabilities	Practices seeking a mature practice-management + EHR stack with billing, scheduling, telehealth	Clinicians seeking AI documentation that can be used alongside an existing EHR
Key Strength	Integrated EHR + documentation technology and API/embedding options	Feature completeness across scheduling/billing/telehealth ecosystem	Documentation-first focus; can often be trialed without a full EHR switch
Key Weakness	Roadmap items listed as "Coming soon"; some enterprise security details not publicly documented	Community reports of price sensitivity and paywalled features (general observation for incumbent EHRs)	Integration depth varies; may require manual transfer into primary EHR depending on workflow

01Competitive Landscape

Narrative competitive analysis

Blueprint vs SimplePractice/TherapyNotes (full EHR incumbents): Blueprint’s differentiator is an integrated AI documentation capability, while incumbents often provide more mature billing, e-prescribing, claims, and wider ecosystem integrations.
Blueprint vs Heidi/Twofold/Freed/S10.AI (scribe-first tools): Blueprint may appeal to users who prefer a single EHR that includes AI documentation functionality, while scribe-first tools may be preferred by clinics that want to retain an incumbent EHR and add documentation automation.

Evidence of competitive substitution (community)

Community reports indicate clinicians sometimes choose alternatives (e.g., Carepatron) for cost or broader practice-management features.
Some clients indicate preference for therapists who do not use third-party AI transcription tools.

	Blueprint (blueprint.ai)	SimplePractice	Twofold Health
Starting Price	Core: No-cost tier indicated; Plus/Pro: published per-session pricing available from the vendor	Tiered subscription plans (Starter/Essential/Plus referenced by SimplePractice support)	Free trial/entry options; pricing details via Twofold help center and sales channels
Typical Buyer Profile	Therapists seeking an integrated EHR with AI-assisted documentation capabilities	Practices seeking a mature practice-management + EHR stack with billing, scheduling, telehealth	Clinicians seeking AI documentation that can be used alongside an existing EHR
Key Strength	Integrated EHR + documentation technology and API/embedding options	Feature completeness across scheduling/billing/telehealth ecosystem	Documentation-first focus; can often be trialed without a full EHR switch
Key Weakness	Roadmap items listed as "Coming soon"; some enterprise security details not publicly documented	Community reports of price sensitivity and paywalled features (general observation for incumbent EHRs)	Integration depth varies; may require manual transfer into primary EHR depending on workflow

Blueprint

01Competitive Landscape

Narrative competitive analysis

Evidence of competitive substitution (community)

02Market Map

01Competitive Landscape

Narrative competitive analysis

Evidence of competitive substitution (community)

02Market Map