Borong

Name: Borong
Brand: Borong
Rating: 3 (2 reviews)

B2B eCommerce Wholesale Platform | SaaS Enabled Marketplace | YC W20 Batch | Forbes 30 Under 30

Est 2017|Valuation $2.1M|Raised $10.7M|40 Ref Customers

LinkedIn 13K|Web traffic 37K|FTEs 172|HQ Kuala Lumpur City, Federal Territory of Kuala Lumpur, MY

MarketsIntake-to-Pay Supplier Relationship Management (SRM) and Vendor Management (VRM)

01Competitive Landscape

Narrative competitive analysis

- The vendor-stated low single-digit marketplace commission is lower than some competitor fee structures reported for other marketplaces, which may make the platform more cost-competitive for suppliers if sufficient buyer demand exists. - Subscription-based order portal SaaS alternatives offer no commission and predictable pricing; these can be preferable where suppliers already have demand and only require an ordering portal. - Enterprise procurement suites (for example, Ariba and Coupa) typically provide more extensive publicly documented compliance and procurement controls; the vendor may provide advantages in SEA-specific procurement ecosystems and in packaged procurement hub deployments.

Market share/adoption trends

Public sources confirm participation in a prominent startup accelerator and reported SME usage figures in media coverage and vendor materials. There is insufficient independent public data in accessible sources to quantify market share precisely.

	Borong	Faire	Orderchamp
Starting Price	Published monthly subscription available in Malaysia with a 12‑month term; marketplace uses a commission model	No monthly subscription stated; marketplace fees apply	No monthly subscription stated; marketplace fees apply
Marketplace Commission (new discovery)	Vendor-stated low single-digit marketplace commission (Malaysia FAQ)	Notably higher marketplace commission for marketplace-discovered orders, plus a new-customer fee on first orders (brand page)	Moderate ongoing commission plus discovery fees on first orders (help center)
Existing customers / direct link	No commission for orders from existing customers via Borong Direct (vendor claim)	No commission via Faire Direct for existing customer orders (vendor materials)	Referral programs exist; details vary
Typical Market	SEA-focused SME wholesale + embedded financing + enterprise procurement hubs	Brands selling to independent retailers in supported countries; global discovery network	EU retailers/brands seeking marketplace distribution; commission-based model
Noted Trade-offs	Lower marketplace commission listed relative to some global players; procurement hub use cases in SEA; embedded financing	Larger retailer discovery network in markets served; higher marketplace fees	Commission model with discovery fees may increase effective first-order costs

01Competitive Landscape

Narrative competitive analysis

The vendor-stated low single-digit marketplace commission is lower than some competitor fee structures reported for other marketplaces, which may make the platform more cost-competitive for suppliers if sufficient buyer demand exists.
Subscription-based order portal SaaS alternatives offer no commission and predictable pricing; these can be preferable where suppliers already have demand and only require an ordering portal.
Enterprise procurement suites (for example, Ariba and Coupa) typically provide more extensive publicly documented compliance and procurement controls; the vendor may provide advantages in SEA-specific procurement ecosystems and in packaged procurement hub deployments.

Market share/adoption trends

	Borong	Faire	Orderchamp
Starting Price	Published monthly subscription available in Malaysia with a 12‑month term; marketplace uses a commission model	No monthly subscription stated; marketplace fees apply	No monthly subscription stated; marketplace fees apply
Marketplace Commission (new discovery)	Vendor-stated low single-digit marketplace commission (Malaysia FAQ)	Notably higher marketplace commission for marketplace-discovered orders, plus a new-customer fee on first orders (brand page)	Moderate ongoing commission plus discovery fees on first orders (help center)
Existing customers / direct link	No commission for orders from existing customers via Borong Direct (vendor claim)	No commission via Faire Direct for existing customer orders (vendor materials)	Referral programs exist; details vary
Typical Market	SEA-focused SME wholesale + embedded financing + enterprise procurement hubs	Brands selling to independent retailers in supported countries; global discovery network	EU retailers/brands seeking marketplace distribution; commission-based model
Noted Trade-offs	Lower marketplace commission listed relative to some global players; procurement hub use cases in SEA; embedded financing	Larger retailer discovery network in markets served; higher marketplace fees	Commission model with discovery fees may increase effective first-order costs