Branch

Name: Branch
Brand: Branch

Branch is a mobile deep linking and attribution platform that creates and manages deep links, attributes installs and post-install events across paid, owned, and earned channels, and routes users to intended in-app destinations.

Est 2013|Valuation $4B|Raised $667.3M|44 Ref Customers

LinkedIn 78K|Web traffic 192K|FTEs 512|HQ Mountain View, California, US

MarketsMobile Attribution (MMP)

01Competitive Landscape

Narrative analysis

- Branch versus AppsFlyer: AppsFlyer publishes a free tier and conversion-based growth pricing and lists multiple ISO and SOC 2 references publicly. Branch publishes entry prices for packages but is often reported to become more expensive as MAU increases. - Branch versus Kochava: Kochava’s public pricing emphasizes a free tier with conversion limits and includes deep linking (SmartLinks). Branch is positioned as a combined deep linking and measurement platform; buyers sensitive to recurring costs may shortlist Kochava based on pricing structure. - Branch versus Singular: Singular emphasizes pricing transparency and includes deep linking in its free tier, with conversion-based Growth pricing. Branch’s package-and-credit model can be harder to map to ROI without a careful forecast.

When customers choose competitors instead

When cost predictability is prioritized (conversion-based or larger free tiers).
When a vendor publishes more security and compliance documentation publicly.
When buyers perceive stronger or more consistent support and onboarding from competitors.

	Branch (branch.io)	AppsFlyer	Kochava
Starting Price (published)	Entry-level packages in the hundreds/month; volume-credit model	Free entry tier available; then conversion-based growth pricing	Free entry tier with conversion limits; paid tiers for higher conversions
Typical Use Case	Teams requiring deep linking combined with attribution and multi-channel routing	Enterprise-focused MMP with conversion-based pricing; free entry tier available	Teams seeking a free entry point with conversions and SmartLinks deep linking; emphasizes conversion-based tiers
Key Strength	Deep linking and cross-channel routing combined with measurement features	Published compliance posture (SOC 2/ISO listed) and conversion-based pricing options	Clear free tier and SmartLinks; accessible entry-level option
Key Weakness	Reviews cite cost increases at scale and variability in support	Can become expensive at higher volumes; feature packaging can be complex	Advanced enterprise features may require paid tiers; depth may vary by use case

01Competitive Landscape

Narrative analysis

Branch versus AppsFlyer: AppsFlyer publishes a free tier and conversion-based growth pricing and lists multiple ISO and SOC 2 references publicly. Branch publishes entry prices for packages but is often reported to become more expensive as MAU increases.
Branch versus Kochava: Kochava’s public pricing emphasizes a free tier with conversion limits and includes deep linking (SmartLinks). Branch is positioned as a combined deep linking and measurement platform; buyers sensitive to recurring costs may shortlist Kochava based on pricing structure.
Branch versus Singular: Singular emphasizes pricing transparency and includes deep linking in its free tier, with conversion-based Growth pricing. Branch’s package-and-credit model can be harder to map to ROI without a careful forecast.

When customers choose competitors instead

When cost predictability is prioritized (conversion-based or larger free tiers).
When a vendor publishes more security and compliance documentation publicly.
When buyers perceive stronger or more consistent support and onboarding from competitors.

	Branch (branch.io)	AppsFlyer	Kochava
Starting Price (published)	Entry-level packages in the hundreds/month; volume-credit model	Free entry tier available; then conversion-based growth pricing	Free entry tier with conversion limits; paid tiers for higher conversions
Typical Use Case	Teams requiring deep linking combined with attribution and multi-channel routing	Enterprise-focused MMP with conversion-based pricing; free entry tier available	Teams seeking a free entry point with conversions and SmartLinks deep linking; emphasizes conversion-based tiers
Key Strength	Deep linking and cross-channel routing combined with measurement features	Published compliance posture (SOC 2/ISO listed) and conversion-based pricing options	Clear free tier and SmartLinks; accessible entry-level option
Key Weakness	Reviews cite cost increases at scale and variability in support	Can become expensive at higher volumes; feature packaging can be complex	Advanced enterprise features may require paid tiers; depth may vary by use case