brioHR

Name: brioHR
Brand: brioHR
Rating: 4.8 (89 reviews)

brioHR is a cloud-based, modular HRMS/HRIS that centralizes employee records, leave/time attendance, expense claims, onboarding and performance workflows and provides payroll functionality with specific support for Malaysia and Singapore.

Est 2018|Valuation $1.8M|Raised $8.9M

LinkedIn 10K|Web traffic 207K|FTEs 66|HQ Downtown Core, Central Region, Singapore, SG

MarketsPayroll & Compensation Management Time, Attendance, & Leave Management

01Competitive Landscape

Narrative analysis

#### Areas where brioHR is positioned to perform well - Regional payroll compliance for Malaysia and Singapore: brioHR positions payroll features to support statutory requirements for those jurisdictions, including IRAS-related functionality for Singapore. - Usability and support: Multiple review excerpts reference an intuitive interface and responsive support. - Integrated HR workflows: Documentation and reviews indicate workflows where onboarding, leave, attendance, and claims feed into payroll processing. Sources: - Official vendor Singapore payroll page - G2 product reviews page - Capterra product reviews page #### Areas where alternatives can be stronger - Broader country payroll coverage and partner ecosystems: Organizations requiring many-country payroll coverage across Asia-Pacific may prefer vendors with explicit multi-jurisdiction support. - Integration and enterprise IT controls: Vendors with mature identity provisioning (SCIM), detailed SAML configuration guides, larger marketplaces, and extensive compliance artefacts may have an advantage for complex enterprise environments. - Pricing transparency: Some competitors provide clearer public billing examples; prospective buyers should validate brioHR pricing and packaging directly with sales. Sources: - Competitor marketing comparison page - Vendor help center billing overview - TrustRadius product/pricing notes #### Market signals - Y Combinator company profile shows brioHR listed as a participating company in an accelerator batch with a team-size indicator, suggesting a vendor in a scaling phase relative to larger incumbents. - App Store listing includes vendor-provided usage metrics indicating a sizable company and user footprint, which should be independently validated for procurement decisions. Sources: - Y Combinator company profile - Apple App Store listing

	brioHR	Swingvy	Omni HR
Starting Price	Published plan section shows published per-seat pricing available from the vendor (terms apply)	Help center example shows a per-user pricing example with a minimum seat requirement	Pricing not publicly available in the reviewed sources (likely sales-led)
Typical Fit	ASEAN SMEs and mid-market companies seeking integrated HR and Malaysia/Singapore payroll	Malaysia/Singapore organizations seeking HR + payroll with transparent billing examples	Organizations seeking broader regional payroll coverage (per competitor positioning)
Key Strength	Integrated modules with regional payroll positioning and generally positive usability/support feedback	Transparent billing mechanics and established presence in MY/SG	Competitor claims broader Asia payroll coverage and scalability (vendor claim)
Key Weakness	Reported integration/configuration complexity and constrained payroll country coverage	Comparative competitor materials state variability in support responsiveness (needs independent validation)	Competitor marketing claims about brioHR should be independently validated

01Competitive Landscape

Narrative analysis

Areas where brioHR is positioned to perform well

Regional payroll compliance for Malaysia and Singapore: brioHR positions payroll features to support statutory requirements for those jurisdictions, including IRAS-related functionality for Singapore.
Usability and support: Multiple review excerpts reference an intuitive interface and responsive support.
Integrated HR workflows: Documentation and reviews indicate workflows where onboarding, leave, attendance, and claims feed into payroll processing.

Sources:

Official vendor Singapore payroll page
G2 product reviews page
Capterra product reviews page

Areas where alternatives can be stronger

Broader country payroll coverage and partner ecosystems: Organizations requiring many-country payroll coverage across Asia-Pacific may prefer vendors with explicit multi-jurisdiction support.
Integration and enterprise IT controls: Vendors with mature identity provisioning (SCIM), detailed SAML configuration guides, larger marketplaces, and extensive compliance artefacts may have an advantage for complex enterprise environments.
Pricing transparency: Some competitors provide clearer public billing examples; prospective buyers should validate brioHR pricing and packaging directly with sales.

Sources:

Competitor marketing comparison page
Vendor help center billing overview
TrustRadius product/pricing notes

Market signals

Y Combinator company profile shows brioHR listed as a participating company in an accelerator batch with a team-size indicator, suggesting a vendor in a scaling phase relative to larger incumbents.
App Store listing includes vendor-provided usage metrics indicating a sizable company and user footprint, which should be independently validated for procurement decisions.

Sources:

Y Combinator company profile
Apple App Store listing

	brioHR	Swingvy	Omni HR
Starting Price	Published plan section shows published per-seat pricing available from the vendor (terms apply)	Help center example shows a per-user pricing example with a minimum seat requirement	Pricing not publicly available in the reviewed sources (likely sales-led)
Typical Fit	ASEAN SMEs and mid-market companies seeking integrated HR and Malaysia/Singapore payroll	Malaysia/Singapore organizations seeking HR + payroll with transparent billing examples	Organizations seeking broader regional payroll coverage (per competitor positioning)
Key Strength	Integrated modules with regional payroll positioning and generally positive usability/support feedback	Transparent billing mechanics and established presence in MY/SG	Competitor claims broader Asia payroll coverage and scalability (vendor claim)
Key Weakness	Reported integration/configuration complexity and constrained payroll country coverage	Comparative competitor materials state variability in support responsiveness (needs independent validation)	Competitor marketing claims about brioHR should be independently validated