Broadlume

Name: Broadlume
Brand: Broadlume
Rating: 5 (2 reviews)

AI Native

Do the work and make it amazing. Broadlume is now a part of Cyncly Flooring.

Est 2020|Valuation $180M|Raised $77.2M|71 Ref Customers

LinkedIn 32K|Web traffic 5K|FTEs 101|HQ Harrison, New York, US

MarketsCRM Landing Page Builders

01Competitive Landscape

Because the vendor spans multiple functions, comparing it to single-purpose tools is imperfect. Below is a buyer-focused short-list and a structured comparison across three common alternatives.

Narrative competitive analysis

Broadlume vs Roomvo (visualization): - The vendor markets its flooring visualizer with performance claims (e.g., extended site engagement and increased product searches). Roomvo markets adoption and uplift claims for visualization. These are vendor-published metrics and should be validated in pilots. Where alternatives can excel: - If the primary requirement is visualization only, a specialized vendor may provide faster time-to-value with fewer operational changes. - If transparent, published pricing and a self-service evaluation path are important, a general platform with public pricing can be easier to assess quickly. Potential suite advantage for Broadlume: - The vendor presents an integrated suite that can reduce the need for multiple vendors (marketing, site, CRM, operations, payments), which may reduce integration work in some procurement scenarios; however, it increases vendor dependence and may increase implementation scope.

Adoption trends and market structure notes

Vendor-published customer counts vary across providers and may overlap because retailers can use multiple tools. Large adoption claims by vendors should be treated as vendor-provided metrics and validated during procurement.

	Broadlume	Roomvo	Houzz Pro
Starting Price	Not publicly listed (sales-led; module-based)	Not publicly listed (demo-led by vendor)	Published pricing tier (monthly subscription available)
Best For	Flooring retailers seeking integrated website + digital retail + CRM/lead management + operations + payments	Retailers/manufacturers needing visualization-focused solutions	Contractors and design professionals needing general project, client, and invoicing workflows
Key Strength	Vertical suite approach with flooring specialization and integrated payments/job costing options	Focused visualization capabilities and broad adoption claims by the vendor	Published pricing and broad project management feature set for general trades
Key Weakness	Limited public independent review volume and pricing transparency; suite complexity can increase implementation scope	Primarily a visualization solution; additional systems are required for CRM/ERP/website	Not specific to flooring; may lack deep flooring catalog and visualizer integration

01Competitive Landscape

Because the vendor spans multiple functions, comparing it to single-purpose tools is imperfect. Below is a buyer-focused short-list and a structured comparison across three common alternatives.

Narrative competitive analysis

Broadlume vs Roomvo (visualization):

The vendor markets its flooring visualizer with performance claims (e.g., extended site engagement and increased product searches). Roomvo markets adoption and uplift claims for visualization. These are vendor-published metrics and should be validated in pilots.

Where alternatives can excel:

If the primary requirement is visualization only, a specialized vendor may provide faster time-to-value with fewer operational changes.
If transparent, published pricing and a self-service evaluation path are important, a general platform with public pricing can be easier to assess quickly.

Potential suite advantage for Broadlume:

The vendor presents an integrated suite that can reduce the need for multiple vendors (marketing, site, CRM, operations, payments), which may reduce integration work in some procurement scenarios; however, it increases vendor dependence and may increase implementation scope.

Adoption trends and market structure notes

Vendor-published customer counts vary across providers and may overlap because retailers can use multiple tools. Large adoption claims by vendors should be treated as vendor-provided metrics and validated during procurement.

	Broadlume	Roomvo	Houzz Pro
Starting Price	Not publicly listed (sales-led; module-based)	Not publicly listed (demo-led by vendor)	Published pricing tier (monthly subscription available)
Best For	Flooring retailers seeking integrated website + digital retail + CRM/lead management + operations + payments	Retailers/manufacturers needing visualization-focused solutions	Contractors and design professionals needing general project, client, and invoicing workflows
Key Strength	Vertical suite approach with flooring specialization and integrated payments/job costing options	Focused visualization capabilities and broad adoption claims by the vendor	Published pricing and broad project management feature set for general trades
Key Weakness	Limited public independent review volume and pricing transparency; suite complexity can increase implementation scope	Primarily a visualization solution; additional systems are required for CRM/ERP/website	Not specific to flooring; may lack deep flooring catalog and visualizer integration