Built In

Name: Built In
Brand: Built In

Be Visible. Be Trusted. Be Chosen.

Est 2011|Valuation $148M|Raised $37.7M|5 Ref Customers

LinkedIn 56K|Web traffic 3.4M|FTEs 194|HQ Chicago, Illinois, US

MarketsSourcing & Recruitment Marketing

01Competitive Landscape

Narrative analysis

- Built In versus Dice: Dice is more explicitly a tech hiring marketplace and job board with clearer employer pricing published. Built In focuses on employer brand content and candidate journey, which may appeal to teams that invest in narrative and culture positioning. - Built In versus LinkedIn: LinkedIn typically offers greater reach and outbound tools, but often at a higher cost. Built In may serve as a complementary inbound channel for technology roles; however, effectiveness depends on whether Built In’s audience overlaps with the buyer's target seniority and geography.

Adoption trends / market signals

The vendor has a history of external investment activity and public statements about growth, which indicates operational durability; current revenue and customer counts are not publicly audited.

	Built In (builtin.com)	Dice	LinkedIn Talent Solutions
Starting Price	Public pricing is limited; third-party sources cite per-post pricing in the low hundreds per month in some regions and annual profile packages that are sold as larger bundled contracts (mid-to-high thousands annually)	Published per-post pricing and job slot options (entry pricing is transparent)	Highly variable; Recruiter seats and job slot pricing are typically sales-quoted and can scale significantly with seats and ad spend
Most Suitable For	Employer branding and inbound tech candidates; organizations that prioritize content adjacency	Tech and engineering hiring with a dedicated tech job board and candidate search products	Broadest professional network reach and outbound recruiting workflows
Key Strength	Tech-focused audience and brand storytelling; niche "tech community" positioning	Transparent entry pricing; concentration of tech candidate activity	Extensive breadth of the professional graph; developed recruiter workflows and search
Key Weakness	Public security and compliance documentation is limited; ROI may vary by market/role mix; review ecosystem confusion	May be less effective for roles outside technology; branding and content adjacency are less central	Can be expensive; costs can scale significantly with seats and ad spend

01Competitive Landscape

Narrative analysis

Built In versus Dice: Dice is more explicitly a tech hiring marketplace and job board with clearer employer pricing published. Built In focuses on employer brand content and candidate journey, which may appeal to teams that invest in narrative and culture positioning.
Built In versus LinkedIn: LinkedIn typically offers greater reach and outbound tools, but often at a higher cost. Built In may serve as a complementary inbound channel for technology roles; however, effectiveness depends on whether Built In’s audience overlaps with the buyer's target seniority and geography.

Adoption trends / market signals

The vendor has a history of external investment activity and public statements about growth, which indicates operational durability; current revenue and customer counts are not publicly audited.

	Built In (builtin.com)	Dice	LinkedIn Talent Solutions
Starting Price	Public pricing is limited; third-party sources cite per-post pricing in the low hundreds per month in some regions and annual profile packages that are sold as larger bundled contracts (mid-to-high thousands annually)	Published per-post pricing and job slot options (entry pricing is transparent)	Highly variable; Recruiter seats and job slot pricing are typically sales-quoted and can scale significantly with seats and ad spend
Most Suitable For	Employer branding and inbound tech candidates; organizations that prioritize content adjacency	Tech and engineering hiring with a dedicated tech job board and candidate search products	Broadest professional network reach and outbound recruiting workflows
Key Strength	Tech-focused audience and brand storytelling; niche "tech community" positioning	Transparent entry pricing; concentration of tech candidate activity	Extensive breadth of the professional graph; developed recruiter workflows and search
Key Weakness	Public security and compliance documentation is limited; ROI may vary by market/role mix; review ecosystem confusion	May be less effective for roles outside technology; branding and content adjacency are less central	Can be expensive; costs can scale significantly with seats and ad spend