Primary buyers/users are semiconductor companies building SoCs for high-volume embedded markets where performance-per-watt is a primary concern and workloads are well-defined (audio, vision, radar/lidar, always-on AI, sensor fusion). Typical buyer groups include:
- Automotive OEMs and Tier-1 suppliers (ADAS, cockpit, sensor fusion)
- Mobile/consumer SoC vendors (audio/voice, vision)
- IoT/edge device SoC vendors (sensor fusion, always-on inference)
- Networking/storage vendors (workload-accelerated dataplane/control blocks)
Positioning: configurable processor IP combined with a toolchain and ecosystem. Competitors include ARM fixed cores, RISC‑V CPUs, Synopsys ARC-class embedded processors, and domain-specific accelerators.