Casted

Name: Casted
Brand: Casted
Rating: 4.7 (25 reviews)

The Podcast and Video Marketing Platform built for B2B Marketers.

Est 2019|Valuation $22M|Raised $10.3M|40 Ref Customers

LinkedIn 4K|Web traffic 2K|FTEs 29|HQ Indianapolis, Indiana, US

MarketsVideo Marketing Content Marketing Platforms

01Competitive Landscape

Narrative analysis

Where Casted shows strengths - Podcast- and long-form content-focused workflows: transcription, clips, episode pages, and playlists are central to the product. - Support and customer success: reviewers frequently note responsive support and a dedicated customer success model. - B2B engagement analysis: the product is marketed as providing firmographic or account-level insight to relate engagement to CRM records. Where alternatives may be stronger - Wistia: video-hosting maturity, player quality, and transparent pricing. - Vidyard: depth of sales workflow support and video messaging at scale with enterprise controls. - Riverside: recording and editing workflows for content creation with lower entry pricing for creators. - Libsyn/Podbean: lower-cost hosting and simple distribution for organizations that do not require integrated attribution workflows. Adoption signal - Third-party review volume for Casted is smaller than for major video platforms, which can indicate a more specialized or narrower customer base.

	Casted	Wistia	Vidyard
Starting Price	Entry-level annual pricing in the lower five-figure range (third-party listings)	Free tier available; paid entry tier at a low monthly price	Free tier available; paid tiers start from low monthly per-user pricing, higher tiers custom
Suitable For	B2B marketing teams that operate podcasts and want to repurpose episodes into multi-asset campaigns and integrate engagement with CRM/MAP systems	Marketing teams focused primarily on video hosting, viewer analytics, and lead capture	Revenue teams (sales and marketing) using video messaging with CRM/MAP integrations
Strengths	Customer success and support emphasis; repurposing workflows; orientation toward B2B analytics and attribution	Mature video player, branding options, and transparent entry pricing	Sales-oriented workflows, video messaging features, and enterprise integration/security options
Limitations	Higher annual cost relative to basic hosts; reported customization limits for pages/assets; value realization depends on content operations maturity	May be less podcast-centric; some reviewers cite higher-tier pricing	Costs can scale with per-user models; may focus more on sales video than a podcast/content hub

01Competitive Landscape

Narrative analysis

Where Casted shows strengths

Podcast- and long-form content-focused workflows: transcription, clips, episode pages, and playlists are central to the product.
Support and customer success: reviewers frequently note responsive support and a dedicated customer success model.
B2B engagement analysis: the product is marketed as providing firmographic or account-level insight to relate engagement to CRM records.

Where alternatives may be stronger

Wistia: video-hosting maturity, player quality, and transparent pricing.
Vidyard: depth of sales workflow support and video messaging at scale with enterprise controls.
Riverside: recording and editing workflows for content creation with lower entry pricing for creators.
Libsyn/Podbean: lower-cost hosting and simple distribution for organizations that do not require integrated attribution workflows.

Adoption signal

Third-party review volume for Casted is smaller than for major video platforms, which can indicate a more specialized or narrower customer base.

	Casted	Wistia	Vidyard
Starting Price	Entry-level annual pricing in the lower five-figure range (third-party listings)	Free tier available; paid entry tier at a low monthly price	Free tier available; paid tiers start from low monthly per-user pricing, higher tiers custom
Suitable For	B2B marketing teams that operate podcasts and want to repurpose episodes into multi-asset campaigns and integrate engagement with CRM/MAP systems	Marketing teams focused primarily on video hosting, viewer analytics, and lead capture	Revenue teams (sales and marketing) using video messaging with CRM/MAP integrations
Strengths	Customer success and support emphasis; repurposing workflows; orientation toward B2B analytics and attribution	Mature video player, branding options, and transparent entry pricing	Sales-oriented workflows, video messaging features, and enterprise integration/security options
Limitations	Higher annual cost relative to basic hosts; reported customization limits for pages/assets; value realization depends on content operations maturity	May be less podcast-centric; some reviewers cite higher-tier pricing	Costs can scale with per-user models; may focus more on sales video than a podcast/content hub