- Company sizes
- Best fit appears to be mid-market to enterprise nonprofits, typically organizations with multi-event national programs that can support a branded app and the operational effort to drive adoption.
- Industries/verticals
- Health charities and other cause-based national event programs (walks, runs, endurance events, virtual/hybrid fundraising) are likely strong fits.
- Roles/personas
- Decision makers: VP/Director of Digital Fundraising, P2P Program Directors, Marketing/Engagement leaders, IT/CRM/data leaders
- End users: Event participants and team captains who engage through mobile devices
- Pain points addressed
- Low participant activation and outreach effectiveness
- Need to digitize offline donations (checks)
- Need for mobile-first stewardship, coaching prompts, and engagement in virtual or hybrid event formats
- Qualification criteria (good fit)
- Organization already uses a P2P platform and wants to increase fundraising outcomes through a mobile engagement channel
- Organization can operationalize adoption through communications, onboarding, and incentives
- Deal disqualifiers (poor fit)
- Very small organizations seeking a single low-cost tool that combines donation forms, email, and CRM
- Organizations that are unlikely to achieve sufficient app adoption among participants