Chartable

Name: Chartable
Brand: Chartable
Rating: 3.3 (3 reviews)

Chartable was acquired by Spotify! Visit Spotify for Creators on LinkedIn for updates.

Est 2017|Raised $3.8M|11 Ref Customers

LinkedIn 10K|Website|Web traffic 4K|FTEs 5|HQ New York, New York, US

MarketsMarketing Attribution

01Competitive Landscape

Because Chartable is sunset, the competitive comparison is framed as replacement options by workflow.

Narrative analysis

Podtrac is frequently cited as a practical free replacement for basic measurement; it does not replicate Chartable’s full SmartLinks or SmartPromos feature set.
Podscribe focuses on advertiser-grade measurement and verification and may be preferable for agencies requiring proof that ads aired as expected and produced measurable outcomes.
Smart-link alternatives (Linkfire, episodes.fm, etc.) provide single-link routing functionality but do not necessarily replicate Chartable’s download attribution model.

- Podtrac is frequently cited as a practical free replacement for basic measurement; it does not replicate Chartable’s full SmartLinks or SmartPromos feature set. - Podscribe focuses on advertiser-grade measurement and verification and may be preferable for agencies requiring proof that ads aired as expected and produced measurable outcomes. - Smart-link alternatives (Linkfire, episodes.fm, etc.) provide single-link routing functionality but do not necessarily replicate Chartable’s download attribution model.

Market adoption and trends

Spotify’s acquisition and subsequent consolidation indicate market movement toward measurement integrated into large platforms (Spotify/Megaphone) and toward specialized verification vendors for agencies and brands.

	Chartable (legacy)	Podtrac	Podscribe
Starting Price	Historically freemium/paid; now sunset for most	Basic measurement free; paid plans exist	Usage-based CPM tiers + published platform fee information available from the vendor
Primary Use Case	(Historically) publishers seeking SmartLinks/SmartPromos plus charts/reviews	Podcasters seeking a simple prefix-based measurement baseline	Advertisers and agencies needing verification, attribution, and reporting rigor
Key Strength	SmartLinks/SmartPromos attribution and prior ecosystem adoption	Broad adoption, simple onboarding, free entry tier	Emphasis on verification and airchecks; transparent billing
Key Weakness	Discontinued; prefix/link breakage risk; data discrepancies; limited public security documentation	Less publisher-focused growth UX compared with Chartable historically; feature depth varies	Cost scales with impressions; potentially excessive for small indie podcasters