Chaser

Name: Chaser
Brand: Chaser
Rating: 4.5 (110 reviews)

Accounts receivable automation software and credit control services

Est 2013|Valuation $13.5M|Raised $6.2M|67 Ref Customers

LinkedIn 8K|Web traffic 27K|FTEs 35|HQ London, England, GB

MarketsDunning & Collections Management Accounts Receivable (AR) Automation

Published Oct 14, 2026

01Common complaints

1) Very small organisations with minimal invoice-chasing needs - Organisations that process only a handful of invoices per month may find subscription minimums do not deliver sufficient ROI compared with manual follow-up or lightweight tools. 2) Organisations with strict outbound email requirements - If the collections process requires messages to appear as originating directly from staff mailboxes and any third-party sender artifacts are unacceptable, consider alternatives or verify the vendor’s ability to configure mailbox-sent messages. 3) Organisations requiring complex customer hierarchies and enterprise AR governance - If required features include deep parent-child billing relationships, multi-entity customer portals with significant hierarchy depth, and enterprise historical performance dashboards, enterprise-focused AR platforms may be a better fit. 4) Regulated environments requiring explicit published compliance artifacts - While SOC 2 Type II is stated publicly, organisations requiring vendor-level ISO 27001 certification, HIPAA attestation, or detailed published compliance artifacts should prioritise vendors with those documents available and validated.

Deal disqualifiers (poor fit)

Organisations with very low invoice volume where the baseline subscription cost is not justified.
Organisations that require strict control over outbound email identity and cannot accept vendor-sent domain artifacts in recipient mail headers.
Organisations that require enterprise-grade account hierarchies and reporting comparable to large AR suites out of the box.

Known limitations implied by reviews and documentation

Email deliverability and sender authenticity concerns have been raised by multiple reviewers.
Some users request deeper historical and custom reporting capabilities.
Operational safeguards can be necessary to prevent chasing invoices that are on hold or otherwise exempt.
Support for complex customer hierarchies (parent-child/grouping) is limited in some configurations.

Roadmap / signals

Responding to reviewers, the vendor has indicated additional cash-flow related features are in development; specific timelines and scope were not disclosed in the captured materials.

Scale limitations

Public information confirms multi-entity support on higher tiers, but detailed volume and rate-limit guidance (API rate limits, recommended maximum invoice volumes) are not publicly enumerated. Buyers should request:

API documentation and rate limits
Maximum recommended volumes and performance guidance
Service level agreements (SLA) and uptime commitments for higher tiers

Why customers churn or consider alternatives (common themes)

Email deliverability and sender authenticity concerns.
Pricing increases or packaging changes that move features to higher tiers.
Missing advanced features requested by some users (for example, more granular reporting or parent-child account hierarchies).

02Why they buy

Unique selling points supported by reviewer signals and documentation

Several reviewers report rapid integrations with supported accounting systems (examples include Xero, QuickBooks Online, and Sage 200).
Multiple reviewers indicate automation preserves a personalized tone in customer communications.
The product provides an integrated path from automated chasing to in-app escalation to collections.

Vendor-claimed unique selling points requiring validation

Vendor-provided outcomes such as specific hour-savings and percentage DSO reductions should be validated with customer references and pilot programs before assuming identical outcomes.

Where competitors may have clearer advantages

Competitors may offer deeper analytics and benchmarking or more extensive enterprise controls, depending on the vendor and product tier.

03Field reports

Review platform summary (G2)

- G2 rating: well rated on G2. - Pros keywords: ease of use, automation, collections efficiency. - Cons keywords: email issues, missing features, email automation problems. Representative positive reviewer quotes (as provided on the platform): - “Automations and integrations have been impressive. We integrated with our on-premises Sage 200 in just five minutes…” (Finance Director) - “Very intuitive… automating where I need it but without losing the personal touch… The support has been great so far too.” (Accounts Administrator) Representative critical reviewer quotes: - “Previously, our emails were sent directly from our own mailbox, but now they include a vendor domain… makes our emails appear less authentic…” (Verified User, Construction) - “I experience issues with some of Chaser’s email functionalities… emails sometimes bounce back due to domain name problems.” (Reviewer referencing QuickBooks integration) - “The subscription style has changed quite a bit… we get less than we did when we first started…” - “The price of the standard package is too high for us… Some features are locked behind more expensive subscriptions…” (Managing Director) Interpretation: reviewers commonly cite usability and integration speed as strengths, while recurring complaints cluster around email delivery/authenticity, reporting limitations, and perceived pricing/packaging changes.

Review platform summary (Capterra)

Capterra contains a mix of older and newer reviews. Example excerpts include: - “Easy to use and v effective… set up time (half hour to an hour) but then it runs pretty seamlessly… reporting is simple and easily digestible.” (Director, Food & Beverages) - “Would maybe like the ability to assign customers to schedules a little easier.” Note: Capterra excerpts may be dated; buyers should check recent reviews for current feature and support signals.

Trustpilot signals

Trustpilot shows a small number of reviews in captured snippets and is moderately rated on Trustpilot; the sample size is small and not sufficient for broad generalizations.

Community/social discussions (Reddit / forums)

There are limited, low-signal mentions of Chaser in broader invoice-chasing discussions; these provide awareness but are not verified customer reviews.

Why customers choose Chaser (common themes)

Reduces manual time spent chasing invoices, as noted by reviewers who report administrative time savings.
Integrates with commonly used accounting systems (Xero, QuickBooks, Sage 200, Odoo, etc.).
Preserves a personalized tone in automated communications, according to multiple reviewer comments.
Centralizes chase history and notes for AR teams.

Vendor-published outcomes (examples)

The vendor publishes customer outcomes such as recovered amounts and reduced days sales outstanding (DSO).

Critical evaluation: these are vendor-published testimonials. Methodologies (baseline definitions, timeframe, sample size, and confounding factors) are not disclosed in the public excerpts. Treat these outcomes as directional signals rather than guaranteed results; validation through customer references and a pilot is recommended.

Operational case signals from reviews

Reviewer-reported integration examples (e.g., rapid integration with certain ERP/accounting systems) indicate that fast time-to-value is achievable in some configurations. These accounts should be treated as anecdotal best-case scenarios; integration effort can vary by ERP version, permissions, and data hygiene.

04Best fit

Organisation sizes (practical guidance)

Practical fit: small business through mid-market organisations.
Pricing design and reviewer mix indicate primary traction in small and mid-market segments.

Industries / verticals

Reviewer distribution and examples indicate adoption across accounting services, construction, IT/services, marketing/advertising, and food & beverage sectors.

Roles and personas

Decision makers: CFO, Finance Director, Head of Finance.
Champions/end users: Credit Controller, AR Manager, Accounts Administrator.

Pain points addressed

High manual effort for chasing overdue invoices.
Lack of centralized visibility into receivables and communication history.
Inconsistent follow-up processes across AR team members.
Need to improve cash flow and reduce DSO without increasing headcount.

Qualification criteria (good fit)

The organisation invoices B2B customers with sufficient invoice volume for automation to materially reduce staff time.
The organisation uses a supported accounting or ERP system (Xero, QuickBooks Online, Sage variants, Odoo, etc.).
The organisation requires a structured reminder cadence with escalation paths and centralized tracking.

05The pitch

What the product does (objective value proposition)

Chaser is an accounts receivable (AR) and credit control automation platform designed to help finance teams reduce late payments by automating payment reminders and organizing collections workflows. Key functional areas include: - Automated follow-ups via email and additional channels such as SMS, letters, and calls. - Receivables visibility (tracking invoices, customer status, and chase history). - Payment enablement through a payment portal (including Stripe connectivity). - Credit risk tooling such as credit checks/monitoring and payer-related signals. - Optional services like outsourced credit control and debt collection integrated into the product. The vendor describes the product across modules named Forecast, Check, Track, Chase, Collect, and Recover. In practical terms, the product differentiates on workflow automation combined with integrations to accounting/ERP systems commonly used by small and mid-market finance teams.

Target market and positioning

Primary segment: small- to mid-market organizations with recurring invoicing and a meaningful volume of B2B receivables.
Common buyers/users: finance directors, AR/credit control managers, and accounts administrators.
Positioning: the vendor emphasizes an approach intended to preserve a polite, consistent chasing cadence and supports multiple communication channels (email, SMS, letters, calls) and an integrated escalation path to collections.

Get a comprehensive analysis of Chaser including market position, competitive landscape, adoption trends, and peer benchmarks.

Download full report →

Published Oct 14, 2026

01Common complaints

Very small organisations with minimal invoice-chasing needs

Organisations that process only a handful of invoices per month may find subscription minimums do not deliver sufficient ROI compared with manual follow-up or lightweight tools.

Organisations with strict outbound email requirements

If the collections process requires messages to appear as originating directly from staff mailboxes and any third-party sender artifacts are unacceptable, consider alternatives or verify the vendor’s ability to configure mailbox-sent messages.

Organisations requiring complex customer hierarchies and enterprise AR governance

If required features include deep parent-child billing relationships, multi-entity customer portals with significant hierarchy depth, and enterprise historical performance dashboards, enterprise-focused AR platforms may be a better fit.

Regulated environments requiring explicit published compliance artifacts

While SOC 2 Type II is stated publicly, organisations requiring vendor-level ISO 27001 certification, HIPAA attestation, or detailed published compliance artifacts should prioritise vendors with those documents available and validated.

Deal disqualifiers (poor fit)

Organisations with very low invoice volume where the baseline subscription cost is not justified.
Organisations that require strict control over outbound email identity and cannot accept vendor-sent domain artifacts in recipient mail headers.
Organisations that require enterprise-grade account hierarchies and reporting comparable to large AR suites out of the box.

Known limitations implied by reviews and documentation

Email deliverability and sender authenticity concerns have been raised by multiple reviewers.
Some users request deeper historical and custom reporting capabilities.
Operational safeguards can be necessary to prevent chasing invoices that are on hold or otherwise exempt.
Support for complex customer hierarchies (parent-child/grouping) is limited in some configurations.

Roadmap / signals

Responding to reviewers, the vendor has indicated additional cash-flow related features are in development; specific timelines and scope were not disclosed in the captured materials.

Scale limitations

API documentation and rate limits
Maximum recommended volumes and performance guidance
Service level agreements (SLA) and uptime commitments for higher tiers

Why customers churn or consider alternatives (common themes)

Email deliverability and sender authenticity concerns.
Pricing increases or packaging changes that move features to higher tiers.
Missing advanced features requested by some users (for example, more granular reporting or parent-child account hierarchies).

02Why they buy

Unique selling points supported by reviewer signals and documentation

Several reviewers report rapid integrations with supported accounting systems (examples include Xero, QuickBooks Online, and Sage 200).
Multiple reviewers indicate automation preserves a personalized tone in customer communications.
The product provides an integrated path from automated chasing to in-app escalation to collections.

Vendor-claimed unique selling points requiring validation

Vendor-provided outcomes such as specific hour-savings and percentage DSO reductions should be validated with customer references and pilot programs before assuming identical outcomes.

Where competitors may have clearer advantages

Competitors may offer deeper analytics and benchmarking or more extensive enterprise controls, depending on the vendor and product tier.

03Field reports

Review platform summary (G2)

G2 rating: well rated on G2.
Pros keywords: ease of use, automation, collections efficiency.
Cons keywords: email issues, missing features, email automation problems.

Representative positive reviewer quotes (as provided on the platform):

“Automations and integrations have been impressive. We integrated with our on-premises Sage 200 in just five minutes…” (Finance Director)
“Very intuitive… automating where I need it but without losing the personal touch… The support has been great so far too.” (Accounts Administrator)

Representative critical reviewer quotes:

“Previously, our emails were sent directly from our own mailbox, but now they include a vendor domain… makes our emails appear less authentic…” (Verified User, Construction)
“I experience issues with some of Chaser’s email functionalities… emails sometimes bounce back due to domain name problems.” (Reviewer referencing QuickBooks integration)
“The subscription style has changed quite a bit… we get less than we did when we first started…”
“The price of the standard package is too high for us… Some features are locked behind more expensive subscriptions…” (Managing Director)

Interpretation: reviewers commonly cite usability and integration speed as strengths, while recurring complaints cluster around email delivery/authenticity, reporting limitations, and perceived pricing/packaging changes.

Review platform summary (Capterra)

Capterra contains a mix of older and newer reviews. Example excerpts include:

“Easy to use and v effective… set up time (half hour to an hour) but then it runs pretty seamlessly… reporting is simple and easily digestible.” (Director, Food & Beverages)
“Would maybe like the ability to assign customers to schedules a little easier.”

Note: Capterra excerpts may be dated; buyers should check recent reviews for current feature and support signals.

Trustpilot signals

Trustpilot shows a small number of reviews in captured snippets and is moderately rated on Trustpilot; the sample size is small and not sufficient for broad generalizations.

Community/social discussions (Reddit / forums)

There are limited, low-signal mentions of Chaser in broader invoice-chasing discussions; these provide awareness but are not verified customer reviews.

Why customers choose Chaser (common themes)

Reduces manual time spent chasing invoices, as noted by reviewers who report administrative time savings.
Integrates with commonly used accounting systems (Xero, QuickBooks, Sage 200, Odoo, etc.).
Preserves a personalized tone in automated communications, according to multiple reviewer comments.
Centralizes chase history and notes for AR teams.

Vendor-published outcomes (examples)

The vendor publishes customer outcomes such as recovered amounts and reduced days sales outstanding (DSO).

Operational case signals from reviews

04Best fit

Organisation sizes (practical guidance)

Practical fit: small business through mid-market organisations.
Pricing design and reviewer mix indicate primary traction in small and mid-market segments.

Industries / verticals

Reviewer distribution and examples indicate adoption across accounting services, construction, IT/services, marketing/advertising, and food & beverage sectors.

Roles and personas

Decision makers: CFO, Finance Director, Head of Finance.
Champions/end users: Credit Controller, AR Manager, Accounts Administrator.

Pain points addressed

High manual effort for chasing overdue invoices.
Lack of centralized visibility into receivables and communication history.
Inconsistent follow-up processes across AR team members.
Need to improve cash flow and reduce DSO without increasing headcount.

Qualification criteria (good fit)

The organisation invoices B2B customers with sufficient invoice volume for automation to materially reduce staff time.
The organisation uses a supported accounting or ERP system (Xero, QuickBooks Online, Sage variants, Odoo, etc.).
The organisation requires a structured reminder cadence with escalation paths and centralized tracking.

05The pitch

What the product does (objective value proposition)

Automated follow-ups via email and additional channels such as SMS, letters, and calls.
Receivables visibility (tracking invoices, customer status, and chase history).
Payment enablement through a payment portal (including Stripe connectivity).
Credit risk tooling such as credit checks/monitoring and payer-related signals.
Optional services like outsourced credit control and debt collection integrated into the product.

The vendor describes the product across modules named Forecast, Check, Track, Chase, Collect, and Recover. In practical terms, the product differentiates on workflow automation combined with integrations to accounting/ERP systems commonly used by small and mid-market finance teams.

Target market and positioning

Primary segment: small- to mid-market organizations with recurring invoicing and a meaningful volume of B2B receivables.
Common buyers/users: finance directors, AR/credit control managers, and accounts administrators.
Positioning: the vendor emphasizes an approach intended to preserve a polite, consistent chasing cadence and supports multiple communication channels (email, SMS, letters, calls) and an integrated escalation path to collections.

Get a comprehensive analysis of Chaser including market position, competitive landscape, adoption trends, and peer benchmarks.

Download full report →