#### Where ASA tends to be selected
- ASA is commonly selected for remote-access and site-to-site VPNs and for organizations with existing Cisco endpoint or client VPN ecosystems.
- It is often used where predictable stateful firewalling and NAT behavior and backward compatibility with existing ASA configurations matter.
#### Where competitors often win
- Fortinet: often evaluated favorably for wide integrated features (including SD-WAN) and perceived price/performance.
- Palo Alto Networks: frequently chosen for advanced layer-7 policy constructs and integrated threat prevention tied to a broad security platform.
- Check Point: often chosen for centralized management and threat prevention capabilities in some enterprise environments.
#### Customer-reported switching/churn signals
- Some customers report migration away from certain Cisco firewall stacks (notably FTD/FMC experiences for some organizations) toward Fortinet or other vendors, citing operational friction, licensing complexity, and feature requirements.
#### Market share/adoption trend indicators (proxy)
PeerSpot “mindshare” and similar engagement metrics can provide signals about relative awareness among users on particular review platforms; these proxies do not substitute for formal market share reporting.