Clarifruit

Name: Clarifruit
Brand: Clarifruit

Perfect your quality management for everything fresh.

Est 2017|Valuation $42M|Raised $16.6M|10 Ref Customers

LinkedIn 8K|Web traffic 2K|FTEs 37|HQ Holon, Tel-Aviv District, IL

MarketsQuality Assurance

01Competitive Landscape

Narrative analysis

Clarifresh vs AgroFresh FreshCloud Inspection - AgroFresh positions its FreshCloud offerings around inspection workflows and ties these to a broader platform spanning harvest, storage, and transit monitoring. AgroFresh markets post-harvest expertise and a partner ecosystem of sensors and analytics. - Clarifresh focuses on smartphone-based QC standardization and building shared inspection criteria across supply chain stakeholders. - Buyers seeking a single vendor for orchard-to-shelf monitoring and sensor integrations may prefer AgroFresh. Buyers focused on rapid mobile inspection standardization and photo-backed reporting may find Clarifresh better aligned to those use cases. Clarifresh vs general-purpose QMS - General QMS platforms typically provide deeper audit readiness, CAPA, supplier quality, and document control features. These platforms can be preferable when regulatory compliance and enterprise governance are primary concerns. - General QMS solutions often require significant configuration to support high-speed dock/field QC workflows and may not provide native computer-vision inspection features without additional integration work.

Adoption / market signals

Clarifresh appears in produce industry coverage and event briefings, indicating presence in industry conversations and partnerships. Leadership participation in industry briefings and trend reports suggests engagement with sector stakeholders.

	Clarifresh (Clarifruit)	AgroFresh FreshCloud Inspection	General QMS (example: ETQ Reliance)
Starting Price	Not publicly listed; enterprise annual; SMB monthly; free trial available	Not publicly listed (contact sales)	Typically quote-based; enterprise-priced
Best For	Produce-centric QC teams needing mobile inspections, analytics, and some computer vision	Produce operations seeking QC plus broader orchard/storage/transit ecosystem and sensors	Companies prioritizing compliance workflows, audits, CAPA, and enterprise governance
Key Strength	Produce-focused workflows, mobile app + dashboard, computer vision for external attributes	Established post-harvest vendor with an ecosystem of freshness solutions and sensors	Mature QMS processes, audit trails, and compliance modules
Key Weakness	Limited public security/compliance documentation; limited third-party reviews; pricing opacity	May be heavier/enterprise-led and oriented to a broader freshness stack	Not produce-specific; often requires heavy configuration for field/dock inspections

01Competitive Landscape

Narrative analysis

Clarifresh vs AgroFresh FreshCloud Inspection

AgroFresh positions its FreshCloud offerings around inspection workflows and ties these to a broader platform spanning harvest, storage, and transit monitoring. AgroFresh markets post-harvest expertise and a partner ecosystem of sensors and analytics.
Clarifresh focuses on smartphone-based QC standardization and building shared inspection criteria across supply chain stakeholders.
Buyers seeking a single vendor for orchard-to-shelf monitoring and sensor integrations may prefer AgroFresh. Buyers focused on rapid mobile inspection standardization and photo-backed reporting may find Clarifresh better aligned to those use cases.

Clarifresh vs general-purpose QMS

General QMS platforms typically provide deeper audit readiness, CAPA, supplier quality, and document control features. These platforms can be preferable when regulatory compliance and enterprise governance are primary concerns.
General QMS solutions often require significant configuration to support high-speed dock/field QC workflows and may not provide native computer-vision inspection features without additional integration work.

Adoption / market signals

	Clarifresh (Clarifruit)	AgroFresh FreshCloud Inspection	General QMS (example: ETQ Reliance)
Starting Price	Not publicly listed; enterprise annual; SMB monthly; free trial available	Not publicly listed (contact sales)	Typically quote-based; enterprise-priced
Best For	Produce-centric QC teams needing mobile inspections, analytics, and some computer vision	Produce operations seeking QC plus broader orchard/storage/transit ecosystem and sensors	Companies prioritizing compliance workflows, audits, CAPA, and enterprise governance
Key Strength	Produce-focused workflows, mobile app + dashboard, computer vision for external attributes	Established post-harvest vendor with an ecosystem of freshness solutions and sensors	Mature QMS processes, audit trails, and compliance modules
Key Weakness	Limited public security/compliance documentation; limited third-party reviews; pricing opacity	May be heavier/enterprise-led and oriented to a broader freshness stack	Not produce-specific; often requires heavy configuration for field/dock inspections