Microsoft Clarity is a behavioral analytics tool that captures session recordings and heatmaps to surface user interactions and friction signals (rage clicks, dead clicks) and links qualitative session data with Google Analytics for visual investigation.
Published Oct 24, 2026
| Starting Price | No-cost offering | Free plan available; paid plans start at defined tiers | Free plan available; paid plans start at defined tiers |
| Typical Use Case | Teams seeking session replay and heatmaps and GA pairing for UX debugging | Teams seeking session replay plus surveys/feedback and funnels | Teams seeking session replay, heatmaps, and funnel/journey insights with paid scaling |
| Key Strength | No-cost access to recordings and heatmaps; GA dashboard integration; default masking behavior and IP exclusion options | Broader CRO suite including surveys and feedback; more integrations and collaboration tools in the suite | Tiered pricing with journey and funnel features; explicit feature packaging for paid tiers |
| Key Weakness | Less depth in advanced reporting and funnels; fewer integrations; support expectations unclear for a no-cost product | Free plan limits; paid plans can scale in cost with volume | Costs scale with sessions; advanced security features appear in higher tiers and enterprise requires sales engagement |
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