Cleafy is a B2B fraud prevention platform that applies cybersecurity-style telemetry and fraud analytics across web, mobile, and APIs to detect account takeover, authorized push payment scams, and other cyber-enabled fraud earlier in the attacker journey.
Published Oct 9, 2026
The vendor references product features such as a generative-AI assist capability (branded by the vendor as "Cleafy’s Copilot"). Public roadmap details and timelines for such features were not captured in the materials reviewed.
The vendor publishes anonymous testimonials attributed to roles such as "CISO", "Head of Security", and "Group Head of Fraud Operations". Vendor-published statements include claims of realizing ROI within a short timeframe and assistance with anti-fraud services and PSD2 compliance. These are vendor-provided testimonials; buyers should request named references and measurable outcomes where possible.
The initial research pass did not locate substantial, high-signal discussion threads on Reddit or Hacker News detailing implementation experience for this vendor. This is not unusual for enterprise banking fraud vendors due to confidentiality considerations. A deeper community scan focused on terms such as FxDR, vendor SDKs, or specific bank deployments can be conducted as an additional research step.
The vendor reports collaboration with financial-sector incident response and intelligence communities and participation in briefings and workshops in recent years. Such collaborations can indicate engagement with sector threat intelligence networks but are not a substitute for independent product efficacy validation.
Decision makers:
End users:
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Download full report →The vendor publishes performance figures that claim substantial reductions in attack success or alert volumes. Examples include claims that many attacks are blocked before transaction attempts and reductions in unnecessary alerts and investigation time. The vendor does not provide methodology, baselines, or sample size details for these figures in the public content reviewed.
Critical evaluation: Treat vendor-published performance figures as directional. Validate claims through a proof-of-concept (POC), production pilot, named customer references, and, where possible, independently audited studies or metrics.
Cleafy is a B2B fraud prevention and online fraud detection vendor focused on digital banking channels (web, mobile, and APIs). The vendor describes the platform as applying cybersecurity-style telemetry alongside fraud analytics — termed Fraud Extended Detection & Response (FxDR) — to identify suspicious activity earlier in the attacker journey (for example, pre-login and during session navigation) rather than limiting detection to the point of transaction execution. The platform is intended to detect account takeover (ATO), authorized push payment (APP) scams, and other cyber-enabled fraud patterns.
Key claimed capabilities (vendor-published):
Primary target: Banks and financial institutions (retail and corporate banking), and adjacent financial services players (fintechs, payment providers).
Positioning theme: The vendor emphasizes detection earlier in the fraud lifecycle (often described as "shift-left" in vendor materials) and integration of fraud and security workflows.
Cleafy is categorized within the broader Online Fraud Detection / Enterprise Fraud Management space and is presented by the vendor as suitable for institutions addressing complex digital threats and regulatory requirements (for example, PSD2 in Europe).