Clearbit

Name: Clearbit
Brand: Clearbit
Rating: 4.4 (713 reviews)

Hit your target, in any market. Get started at clearbit.com.

Est 2015|Valuation $146.8M|Raised $17M|41 Ref Customers

LinkedIn 18K|Web traffic 2.4M|FTEs 200|HQ San Francisco, CA

MarketsCRM Data Hygiene List Building & Enrichment

01Competitive Landscape

Narrative analysis

Where Clearbit is typically used: - API-driven enrichment and activation workflows for routing, scoring, and segmentation. - CRM-native enrichment and in-product form/pre-fill experiences. Where alternatives may be stronger: - ZoomInfo is often selected for breadth in outbound contact data, especially phone numbers, and for broader sales intelligence modules. - Apollo is often chosen when teams prefer combined prospecting and outreach capabilities within a single platform and accept tradeoffs in credit consumption and data variability. Adoption signal: - HubSpot’s acquisition and integration of Clearbit data into HubSpot indicates organizational interest in integrating Clearbit’s dataset into a CRM-native enrichment approach.

	Clearbit (legacy / by HubSpot)	ZoomInfo	Apollo.io
Starting Price	Net-new standalone subscriptions are not being offered per Clearbit support; the HubSpot ecosystem path via Breeze/HubSpot credits is the practical procurement path	Generally custom/enterprise; perceived as higher cost for broad modules	Public tiers commonly advertised; entry-level tiers include credit allocations, varies by plan
Best For	CRM and in-product enrichment, form experiences, marketing operations workflows; teams aligned to the HubSpot ecosystem	Outbound-heavy organizations needing deep contact depth (including phone) and sales intelligence modules	SMB and mid-market teams seeking prospecting plus outreach sequences in a combined product
Key Strength	API-driven enrichment workflows, integration patterns, and company/domain enrichment capabilities	Large contact database breadth and sales intelligence features	Combined prospecting and engagement tooling at accessible entry pricing for many teams
Key Weakness	Availability constraint for standalone purchasers; credit/billing concerns; reported gaps in contact accuracy in some segments	Price and contract complexity; potential UI complexity for some teams	Credit consumption can be high; data quality may vary by region and segment

01Competitive Landscape

Narrative analysis

Where Clearbit is typically used:

API-driven enrichment and activation workflows for routing, scoring, and segmentation.
CRM-native enrichment and in-product form/pre-fill experiences.

Where alternatives may be stronger:

ZoomInfo is often selected for breadth in outbound contact data, especially phone numbers, and for broader sales intelligence modules.
Apollo is often chosen when teams prefer combined prospecting and outreach capabilities within a single platform and accept tradeoffs in credit consumption and data variability.

Adoption signal:

HubSpot’s acquisition and integration of Clearbit data into HubSpot indicates organizational interest in integrating Clearbit’s dataset into a CRM-native enrichment approach.

	Clearbit (legacy / by HubSpot)	ZoomInfo	Apollo.io
Starting Price	Net-new standalone subscriptions are not being offered per Clearbit support; the HubSpot ecosystem path via Breeze/HubSpot credits is the practical procurement path	Generally custom/enterprise; perceived as higher cost for broad modules	Public tiers commonly advertised; entry-level tiers include credit allocations, varies by plan
Best For	CRM and in-product enrichment, form experiences, marketing operations workflows; teams aligned to the HubSpot ecosystem	Outbound-heavy organizations needing deep contact depth (including phone) and sales intelligence modules	SMB and mid-market teams seeking prospecting plus outreach sequences in a combined product
Key Strength	API-driven enrichment workflows, integration patterns, and company/domain enrichment capabilities	Large contact database breadth and sales intelligence features	Combined prospecting and engagement tooling at accessible entry pricing for many teams
Key Weakness	Availability constraint for standalone purchasers; credit/billing concerns; reported gaps in contact accuracy in some segments	Price and contract complexity; potential UI complexity for some teams	Credit consumption can be high; data quality may vary by region and segment