Cloudflare Gateway

Name: Cloudflare Gateway
Brand: Cloudflare
Rating: 4.6 (195 reviews)

Leader

At Cloudflare, we have our eyes set on an ambitious goal — to help build a better Internet.

Est 2009|Valuation $115.5B|Raised $3B

LinkedIn 1.2M|Website|Web traffic 91.2M|FTEs 5,483|HQ San Francisco, CA

MarketsFirewalls Security Service Edge (SSE)

01Competitive Landscape

Narrative analysis

Where Cloudflare Gateway may have advantages: - Platform consolidation: Gateway is designed to operate in-line with other Cloudflare services (DLP, remote browser isolation), which can reduce vendor sprawl in some environments. - Global network footprint: Cloudflare’s global edge network is a primary architectural attribute and can affect latency profiles compared with backhaul architectures. Where competitors may have advantages: - Zscaler ZIA: market perception of maturity and breadth for large-enterprise deployments. - Netskope: frequently selected where CASB/DLP depth and detailed SaaS controls are primary requirements. - Cisco Umbrella SIG: attractive when an organization is standardized on Cisco and prefers DNS-first controls with integrated SWG. Pricing comparison considerations: - Cloudflare’s published per-seat pricing is relatively transparent. Zscaler and Netskope commonly provide pricing through a sales cycle and may vary by region or bundle. Customer signals drawn from reviews: - Reasons to choose: relatively quick setup, perceived good performance, and replacement of VPN patterns when used as part of Cloudflare Zero Trust deployments. - Reasons to avoid: historical pricing clarity issues and operational troubleshooting burden in some deployments.

	Cloudflare Gateway	Zscaler Internet Access (ZIA)	Netskope Next Gen SWG
Starting Price	Free tier available (intended for small teams/PoC); published per-seat pay-as-you-go pricing available from the vendor; contract/enterprise options available	Public materials show subscription pricing; pricing typically provided via quote	Pricing generally provided via quote; partner/partner-supplied lists vary and should be verified
Recommended for	Organizations seeking SWG integrated with Cloudflare’s network and with interest in combining ZTNA/WARP functionality	Large enterprises prioritizing established SWG deployments and broad enterprise feature sets	Organizations prioritizing CASB/DLP depth and granular SaaS controls
Key Strengths	Integration with Cloudflare network and broader platform; flexible onboarding options (DNS + HTTP/S)	Perception of maturity and enterprise referenceability; broad feature set	Strong CASB/DLP positioning and SaaS-focused controls
Key Weaknesses	Community reports of edge cases, documentation gaps, and potential policy bypass risks; some UI/reporting limitations	Often perceived as costly and operationally complex for some deployments	Potential higher cost and deployment complexity depending on selected modules

01Competitive Landscape

Narrative analysis

Where Cloudflare Gateway may have advantages:

Platform consolidation: Gateway is designed to operate in-line with other Cloudflare services (DLP, remote browser isolation), which can reduce vendor sprawl in some environments.
Global network footprint: Cloudflare’s global edge network is a primary architectural attribute and can affect latency profiles compared with backhaul architectures.

Where competitors may have advantages:

Zscaler ZIA: market perception of maturity and breadth for large-enterprise deployments.
Netskope: frequently selected where CASB/DLP depth and detailed SaaS controls are primary requirements.
Cisco Umbrella SIG: attractive when an organization is standardized on Cisco and prefers DNS-first controls with integrated SWG.

Pricing comparison considerations:

Cloudflare’s published per-seat pricing is relatively transparent. Zscaler and Netskope commonly provide pricing through a sales cycle and may vary by region or bundle.

Customer signals drawn from reviews:

Reasons to choose: relatively quick setup, perceived good performance, and replacement of VPN patterns when used as part of Cloudflare Zero Trust deployments.
Reasons to avoid: historical pricing clarity issues and operational troubleshooting burden in some deployments.

	Cloudflare Gateway	Zscaler Internet Access (ZIA)	Netskope Next Gen SWG
Starting Price	Free tier available (intended for small teams/PoC); published per-seat pay-as-you-go pricing available from the vendor; contract/enterprise options available	Public materials show subscription pricing; pricing typically provided via quote	Pricing generally provided via quote; partner/partner-supplied lists vary and should be verified
Recommended for	Organizations seeking SWG integrated with Cloudflare’s network and with interest in combining ZTNA/WARP functionality	Large enterprises prioritizing established SWG deployments and broad enterprise feature sets	Organizations prioritizing CASB/DLP depth and granular SaaS controls
Key Strengths	Integration with Cloudflare network and broader platform; flexible onboarding options (DNS + HTTP/S)	Perception of maturity and enterprise referenceability; broad feature set	Strong CASB/DLP positioning and SaaS-focused controls
Key Weaknesses	Community reports of edge cases, documentation gaps, and potential policy bypass risks; some UI/reporting limitations	Often perceived as costly and operationally complex for some deployments	Potential higher cost and deployment complexity depending on selected modules