Clozd

Name: Clozd
Brand: Clozd
Rating: 4.8 (282 reviews)

Clozd offers innovative software and services for win-loss analysis. We uncover the real reasons why you win and lose.

Est 2017|Valuation $332M|Raised $55.8M|68 Ref Customers

LinkedIn 8K|Web traffic 10K|FTEs 126|HQ Lehi, UT

MarketsCompetitive Enablement

01Competitive Landscape

Narrative analysis

Clozd competes with specialist research firms that provide similar interview-based services and with adjacent analytics vendors that derive insights from internal sales conversations. In many implementations, organizations use both conversation intelligence and third-party win-loss interviews to obtain complementary perspectives (internal process and external buyer rationale). Where alternatives can excel: - Conversation intelligence platforms may produce faster operational impact for coaching and rep behavior change. - Traditional survey or market research firms may provide stronger quantitative sampling and statistical rigor for large-n studies.

	Clozd	Primary Intelligence	Gong (adjacent alternative)
Starting Price	Not publicly listed; industry commentary indicates annual program spend can be five-figure or higher depending on scope	Public pricing unclear; enterprise program pricing is typically quote-based	Quote-based; conversation intelligence platforms have different pricing models and are not direct substitutes for third-party buyer interviews
Best For	Organizations seeking an interview-driven win-loss program managed by a vendor and integrated into CRM/workflows	Organizations seeking outsourced win-loss and competitive research services; offerings vary by provider	Teams focused on improving rep behavior and coaching from recorded sales calls; captures internal conversations rather than third-party buyer interviews
Key Strength	Offers managed outreach, interview execution, and distribution of structured insights	Specialist research firms focused on win-loss and competitor analysis	Captures in-call, in-deal behavior and provides analytics for coaching and deal insights
Key Weakness	Program cost and reported limitations in reporting/customization; ROI dependent on internal adoption	Public offering details and pricing are less consistently available; buyers should validate scope and methodology	Does not collect third-party buyer interviews and may miss post-decision rationale from buyers

01Competitive Landscape

Narrative analysis

Where alternatives can excel:

Conversation intelligence platforms may produce faster operational impact for coaching and rep behavior change.
Traditional survey or market research firms may provide stronger quantitative sampling and statistical rigor for large-n studies.

	Clozd	Primary Intelligence	Gong (adjacent alternative)
Starting Price	Not publicly listed; industry commentary indicates annual program spend can be five-figure or higher depending on scope	Public pricing unclear; enterprise program pricing is typically quote-based	Quote-based; conversation intelligence platforms have different pricing models and are not direct substitutes for third-party buyer interviews
Best For	Organizations seeking an interview-driven win-loss program managed by a vendor and integrated into CRM/workflows	Organizations seeking outsourced win-loss and competitive research services; offerings vary by provider	Teams focused on improving rep behavior and coaching from recorded sales calls; captures internal conversations rather than third-party buyer interviews
Key Strength	Offers managed outreach, interview execution, and distribution of structured insights	Specialist research firms focused on win-loss and competitor analysis	Captures in-call, in-deal behavior and provides analytics for coaching and deal insights
Key Weakness	Program cost and reported limitations in reporting/customization; ROI dependent on internal adoption	Public offering details and pricing are less consistently available; buyers should validate scope and methodology	Does not collect third-party buyer interviews and may miss post-decision rationale from buyers