Conduct

Name: Conduct
Brand: Conduct

AI Native

AI for your SAP customizations, turning technical complexity into business clarity.

Est 2024|Valuation $23.7M|Raised $18.9M|4 Ref Customers

LinkedIn 6K|Web traffic 4K|FTEs 35|HQ London, United Kingdom

- **Conduct vs SAP Signavio:** Signavio focuses on process insight and transformation governance; Conduct focuses on technical dependency and customization intelligence grounded in code and configuration. If the primary risk is undocumented custom ABAP or legacy logic, a code-focused tool may be more relevant. If the primary need is business-process harmonization across regions, Signavio or similar process platforms may be a better fit. - **Conduct vs ServiceNow:** ServiceNow provides workflow standardization and ITSM/ITOM capabilities but does not natively provide code-level understanding of SAP customizations without additional integration and knowledge capture. Conduct is focused and specialized; ServiceNow is broad and horizontal.

01Competitive Landscape

Narrative analysis

Conduct vs SAP Signavio: Signavio focuses on process insight and transformation governance; Conduct focuses on technical dependency and customization intelligence grounded in code and configuration. If the primary risk is undocumented custom ABAP or legacy logic, a code-focused tool may be more relevant. If the primary need is business-process harmonization across regions, Signavio or similar process platforms may be a better fit.
Conduct vs ServiceNow: ServiceNow provides workflow standardization and ITSM/ITOM capabilities but does not natively provide code-level understanding of SAP customizations without additional integration and knowledge capture. Conduct is focused and specialized; ServiceNow is broad and horizontal.

Adoption / market maturity

Conduct appears to be an early-stage vendor compared with mature competitors. Buyers should weigh potential technical benefits against vendor risk, roadmap uncertainty, and long-term support considerations.

	Conduct (conduct.ai)	SAP Signavio	ServiceNow ITSM
Starting Price	Not public; demo + vendor-described pilot advertised	Quote-based	Quote-based
Best For	SAP-heavy enterprises needing code- and configuration-grounded customization understanding and dependency mapping	Process transformation, modeling, and mining in SAP-centric environments	Enterprise IT service workflows, incident/change processes, and broader IT operations
Key Strength	Focus on code/configuration analysis for SAP customizations; quick pilot claimed	Established process transformation capabilities and SAP ecosystem integration	Broad platform capabilities and extensive enterprise adoption
Key Weakness	Limited public third-party reviews; some security details not publicly documented; focused scope	Less emphasis on code-level SAP customization analysis	Implementation complexity and potential cost for large deployments

Conduct

01Competitive Landscape

Narrative analysis

Adoption / market maturity

02Market Map

01Competitive Landscape

Narrative analysis

Adoption / market maturity

02Market Map