Confirm

Name: Confirm
Brand: Confirm
Rating: 4.3 (109 reviews)

Helping people leaders identify, develop, and retain their top talent with AI.

Est 2019|Valuation $36.2M|Raised $12.1M|10 Ref Customers

LinkedIn 4K|Web traffic 9K|FTEs 425|HQ San Francisco, California, US

MarketsPerformance Management Employee Engagement & Survey Platforms

Differentiation vs Lattice / 15Five / Culture Amp: - Confirm’s primary product distinction is an ONA-first measurement layer rather than a conventional peer-selection 360. Organizations prioritizing cross-functional collaboration patterns may view this as a relevant differentiator. - Many competitors emphasize continuous check-ins, competency models, and traditional 360 or manager review structures. Where competitors may excel: - Analytics and reporting maturity: larger incumbents may provide richer benchmarking, standard reports, or BI-friendly exports - Ecosystem depth: established vendors often have broader integration catalogs and implementation partners - Proven scalability: some competitors have longer track records with large deployments and regulated industries Pricing comparison: - Confirm’s per-module add-ons follow common market patterns. Bundled competitors can be cost-competitive when multiple modules are required, depending on minimums and seat counts.

01Competitive Landscape

Narrative analysis

Differentiation vs Lattice / 15Five / Culture Amp:

Confirm’s primary product distinction is an ONA-first measurement layer rather than a conventional peer-selection 360. Organizations prioritizing cross-functional collaboration patterns may view this as a relevant differentiator.
Many competitors emphasize continuous check-ins, competency models, and traditional 360 or manager review structures.

Where competitors may excel:

Analytics and reporting maturity: larger incumbents may provide richer benchmarking, standard reports, or BI-friendly exports
Ecosystem depth: established vendors often have broader integration catalogs and implementation partners
Proven scalability: some competitors have longer track records with large deployments and regulated industries

Pricing comparison:

Confirm’s per-module add-ons follow common market patterns. Bundled competitors can be cost-competitive when multiple modules are required, depending on minimums and seat counts.

	Confirm	Lattice	15Five
Starting Price	Low per-user starting price (billed annually); module-based pricing applies	Per-user starting price (modules can be unbundled), minimum annual spend can apply	Per-user starting price for performance tier (billed annually); lower tier available for engagement-only
Best For	Organizations seeking ONA-driven visibility and AI-assisted review drafting	Organizations seeking a mature, modular suite with broad adoption	Organizations focused on manager effectiveness, engagement, and performance workflows
Key Strength	ONA differentiation; AI-assisted drafting and summaries	Broad ecosystem, established presence, packaged manager tools	Manager-focused workflows and packaged engagement/performance offerings
Key Weakness	Potential skepticism about ONA signals; reported customization/analytics limitations	Minimum spend can exclude small teams; pricing increases with modules	Bundling and add-ons can increase total cost at scale