Conga CPQ

Name: Conga CPQ
Brand: Conga
Rating: 3.6 (794 reviews)

Leader

Unlock a more connected, intelligent business with one platform for quoting, contracts, and document automation.

Est 2006|Valuation $1.5B|Raised $1.2B|67 Ref Customers

LinkedIn 179K|Website|Web traffic 94K|FTEs 2,165|HQ Houston, Texas, US

MarketsProcure-to-Pay CRM CPQ Software (Configure, Price, Quote)

01Competitive Landscape

Narrative analysis

Conga CPQ versus Salesforce CPQ: - Salesforce provides a CPQ solution that is tightly integrated with its CRM and AppExchange ecosystem. - Conga CPQ is commonly selected for complex enterprise CPQ requirements where advanced rule and pricing capabilities are required. - Both products can incur complexity and customization costs; Salesforce-native implementations may also face platform limits that affect design. Conga CPQ versus DealHub: - DealHub emphasizes seller adoption, guided selling, and an integrated quote-to-revenue workflow. - Conga’s comparative advantage is typically strongest when buyers intend to use Conga’s Revenue Lifecycle Management platform and require advanced rule/pricing capabilities; buyers report a learning curve and some scale/performance concerns with Conga CPQ.

Market adoption signals

The vendor publishes customer count and usage claims on its public pages.
Mentions in analyst materials indicate vendor visibility in analyst evaluations; buyers should review the underlying analyst reports to validate relevance and methodology.

	Conga CPQ	Salesforce CPQ	DealHub CPQ
Starting Price	Public listings vary; some directories show a "starting at" listing and some marketplace entries include example multi-year contract pricing. Enterprise pricing is typically quote-based.	Salesforce publishes public starting-price information on its site; enterprise implementations are typically contracted.	Public materials generally require contact for custom quotes (quote-based).
Recommended fit	Organizations that need CPQ integrated with a broader revenue operations stack (CLM, document generation) and require complex pricing rules and approvals	Salesforce-centric organizations wanting native packaging and ecosystem alignment with Salesforce products	Teams prioritizing seller adoption, guided selling, and a unified quote-to-revenue workflow, with emphasis on usability
Key Strength	Deep configurability, rule-driven pricing, and integration into Conga’s revenue lifecycle suite; CRM-agnostic positioning on Conga Platform	Tight integration with Salesforce CRM and ecosystem	Emphasis on guided workflows and seller adoption; unified workflow positioning
Key Weakness	Learning curve; performance concerns with large carts; Salesforce governor limits for Salesforce-native deployments; variability in documentation and support	Complex implementations often require consulting and customization; total costs can increase with extensions	Public pricing transparency is limited; vendor claims require validation

01Competitive Landscape

Narrative analysis

Conga CPQ versus Salesforce CPQ:

Salesforce provides a CPQ solution that is tightly integrated with its CRM and AppExchange ecosystem.
Conga CPQ is commonly selected for complex enterprise CPQ requirements where advanced rule and pricing capabilities are required.
Both products can incur complexity and customization costs; Salesforce-native implementations may also face platform limits that affect design.

Conga CPQ versus DealHub:

DealHub emphasizes seller adoption, guided selling, and an integrated quote-to-revenue workflow.
Conga’s comparative advantage is typically strongest when buyers intend to use Conga’s Revenue Lifecycle Management platform and require advanced rule/pricing capabilities; buyers report a learning curve and some scale/performance concerns with Conga CPQ.

Market adoption signals

The vendor publishes customer count and usage claims on its public pages.
Mentions in analyst materials indicate vendor visibility in analyst evaluations; buyers should review the underlying analyst reports to validate relevance and methodology.

	Conga CPQ	Salesforce CPQ	DealHub CPQ
Starting Price	Public listings vary; some directories show a "starting at" listing and some marketplace entries include example multi-year contract pricing. Enterprise pricing is typically quote-based.	Salesforce publishes public starting-price information on its site; enterprise implementations are typically contracted.	Public materials generally require contact for custom quotes (quote-based).
Recommended fit	Organizations that need CPQ integrated with a broader revenue operations stack (CLM, document generation) and require complex pricing rules and approvals	Salesforce-centric organizations wanting native packaging and ecosystem alignment with Salesforce products	Teams prioritizing seller adoption, guided selling, and a unified quote-to-revenue workflow, with emphasis on usability
Key Strength	Deep configurability, rule-driven pricing, and integration into Conga’s revenue lifecycle suite; CRM-agnostic positioning on Conga Platform	Tight integration with Salesforce CRM and ecosystem	Emphasis on guided workflows and seller adoption; unified workflow positioning
Key Weakness	Learning curve; performance concerns with large carts; Salesforce governor limits for Salesforce-native deployments; variability in documentation and support	Complex implementations often require consulting and customization; total costs can increase with extensions	Public pricing transparency is limited; vendor claims require validation