Contactually

Name: Contactually
Brand: Contactually (acquired by Compass)
Rating: 3.9 (278 reviews)

Closed March 31, 2022.

Est 2011|Valuation $26.1M|Raised $18.6M|15 Ref Customers

LinkedIn 3K|Website|FTEs 11|HQ Washington, Washington, US

MarketsCRM

01Competitive Landscape

Because Contactually is shut down, the competitive lens is focused on replacement options that replicate Contactually's relationship-follow-up capabilities.

Narrative analysis

- Follow Up Boss vs Contactually: Follow Up Boss emphasizes team lead management, routing, and multi-channel communications (call/text/email) with current pricing and documented support commitments. It is commonly selected where operational features (routing, reporting, coaching) are primary requirements rather than simple follow-up reminders. - Pipedrive vs Contactually: Pipedrive is sales pipeline-centric and general-purpose. It can replace core CRM functions, but replicating Contactually's relationship-discipline features typically requires custom workflows, automations, and training. - All-in-one real estate suites (BoomTown/Brivity/Top Producer/LionDesk): These suites are chosen when teams prefer a broader platform that includes CRM, marketing, lead generation, and website functionality, accepting greater complexity and cost.

Competitor perspectives (examples)

After the acquisition, some competitors positioned their offerings as alternatives for brokerages concerned about vendor continuity and platform openness. For example, one competitor issued a press release offering incentives to switch and emphasized open integration approaches.

	Contactually (closed)	Follow Up Boss	Pipedrive
Starting Price	N/A (product closed in 2022)	per-user, monthly billing (growth tier example)	per-seat, monthly billing (entry tier example, annual billing available)
Primary use case	Legacy users who relied on Buckets and follow-up workflows	Real estate teams needing lead routing and multi-channel communications	Sales teams needing visual pipelines and integrations
Key strengths	Buckets and relationship-nurturing concepts were frequently noted as valuable	Real-estate-focused features, lead distribution, and team workflow capabilities	Visual pipeline UX, broad ecosystem, and scalable plans
Key weaknesses	Not available for purchase; historical support and data-integrity concerns reported	Cost can be higher for some teams; additional features may require add-ons	Relationship-nurture workflows may require custom automations and user coaching

01Competitive Landscape

Because Contactually is shut down, the competitive lens is focused on replacement options that replicate Contactually's relationship-follow-up capabilities.

Narrative analysis

Follow Up Boss vs Contactually: Follow Up Boss emphasizes team lead management, routing, and multi-channel communications (call/text/email) with current pricing and documented support commitments. It is commonly selected where operational features (routing, reporting, coaching) are primary requirements rather than simple follow-up reminders.
Pipedrive vs Contactually: Pipedrive is sales pipeline-centric and general-purpose. It can replace core CRM functions, but replicating Contactually's relationship-discipline features typically requires custom workflows, automations, and training.
All-in-one real estate suites (BoomTown/Brivity/Top Producer/LionDesk): These suites are chosen when teams prefer a broader platform that includes CRM, marketing, lead generation, and website functionality, accepting greater complexity and cost.

Competitor perspectives (examples)

After the acquisition, some competitors positioned their offerings as alternatives for brokerages concerned about vendor continuity and platform openness. For example, one competitor issued a press release offering incentives to switch and emphasized open integration approaches.

	Contactually (closed)	Follow Up Boss	Pipedrive
Starting Price	N/A (product closed in 2022)	per-user, monthly billing (growth tier example)	per-seat, monthly billing (entry tier example, annual billing available)
Primary use case	Legacy users who relied on Buckets and follow-up workflows	Real estate teams needing lead routing and multi-channel communications	Sales teams needing visual pipelines and integrations
Key strengths	Buckets and relationship-nurturing concepts were frequently noted as valuable	Real-estate-focused features, lead distribution, and team workflow capabilities	Visual pipeline UX, broad ecosystem, and scalable plans
Key weaknesses	Not available for purchase; historical support and data-integrity concerns reported	Cost can be higher for some teams; additional features may require add-ons	Relationship-nurture workflows may require custom automations and user coaching