Contguard

Name: Contguard
Brand: Contguard

IoT-based solutions for securing and monitoring goods in transit

Est 2012|Valuation $6.5M|Raised $13M

LinkedIn 3K|Website|Web traffic 20K|FTEs 33

MarketsSupply Chain Visibility

01Competitive Landscape

Narrative analysis

- Overhaul vs Contguard: Both emphasize risk/security and enterprise shipments. Overhaul has broader brand visibility in English-language enterprise logistics/security materials; Contguard emphasizes its own IoT devices and smart locks plus staffed escalation services. - Tive vs Contguard: Tive is more strongly associated with shipment visibility and condition monitoring workflows (ETA alerts, shipment reports). Contguard emphasizes theft/tamper detection and staffed monitoring. - Samsara vs Contguard (adjacent): Samsara is widely used for fleet/asset tracking and telematics; it can be a lower-friction alternative when the buyer’s problem is broader asset tracking rather than a cargo-security-focused program.

Market share and adoption trends

Insufficient public data was found to credibly state market share. Commercial company-data platforms and web-traffic reports exist but are not reliable proxies for enterprise adoption.

Sources: Official vendor documentation and product pages; Competitor vendor and product pages; Public industry documentation and company information platforms.

	Contguard	Overhaul	Tive
Starting Price	Not publicly listed (quote-based)	Not publicly listed (quote-based)	Not publicly listed (typically quote-based)
Primary fit	Shipments requiring integrated security features, condition monitoring, and staffed escalation	Enterprise shipment risk management and cargo security programs	Real-time shipment visibility with sensor-based tracking and analytics
Key Strength	Integrated hardware + platform + staffed monitoring; features focused on security	Established enterprise positioning in cargo-security programs	Detailed product documentation and visibility workflows; sensor + cloud platform
Key Weakness	Limited public review footprint; limited public security/compliance documentation; opaque pricing	Pricing opaque; enterprise-heavy implementation potential	May be more visibility/condition-focused than physical security + locks depending on configuration

01Competitive Landscape

Narrative analysis

Overhaul vs Contguard: Both emphasize risk/security and enterprise shipments. Overhaul has broader brand visibility in English-language enterprise logistics/security materials; Contguard emphasizes its own IoT devices and smart locks plus staffed escalation services.
Tive vs Contguard: Tive is more strongly associated with shipment visibility and condition monitoring workflows (ETA alerts, shipment reports). Contguard emphasizes theft/tamper detection and staffed monitoring.
Samsara vs Contguard (adjacent): Samsara is widely used for fleet/asset tracking and telematics; it can be a lower-friction alternative when the buyer’s problem is broader asset tracking rather than a cargo-security-focused program.

Market share and adoption trends

Insufficient public data was found to credibly state market share. Commercial company-data platforms and web-traffic reports exist but are not reliable proxies for enterprise adoption.

Sources: Official vendor documentation and product pages; Competitor vendor and product pages; Public industry documentation and company information platforms.

	Contguard	Overhaul	Tive
Starting Price	Not publicly listed (quote-based)	Not publicly listed (quote-based)	Not publicly listed (typically quote-based)
Primary fit	Shipments requiring integrated security features, condition monitoring, and staffed escalation	Enterprise shipment risk management and cargo security programs	Real-time shipment visibility with sensor-based tracking and analytics
Key Strength	Integrated hardware + platform + staffed monitoring; features focused on security	Established enterprise positioning in cargo-security programs	Detailed product documentation and visibility workflows; sensor + cloud platform
Key Weakness	Limited public review footprint; limited public security/compliance documentation; opaque pricing	Pricing opaque; enterprise-heavy implementation potential	May be more visibility/condition-focused than physical security + locks depending on configuration