Conversion Logic

Name: Conversion Logic
Brand: Conversion Logic

Machine Learning Powered Marketing Analytics for the Enterprise

Est 2014|Valuation $23.3M|Raised $14.2M

LinkedIn 1K|Website|FTEs 26|HQ Los Angeles, California, US

MarketsMarketing Mix Modeling (MMM)Marketing Attribution

01Competitive Landscape

Additional competitor perspective: Adjust (mobile attribution)

Adjust publishes tiered offerings and discusses data residency and enterprise controls.

Narrative analysis

Where Conversion Logic (now integrated) may differentiate:

Emphasis on unifying TV + digital + outcomes and on scenario planning/optimization, particularly after integration into a broader cross-platform measurement stack.

Where alternatives may offer advantages:

If transparent pricing and self-serve onboarding are primary requirements, SMB and midmarket tools may be easier to evaluate and procure.

Market adoption signals (proxy):

The acquisition and subsequent industry coverage indicate commercial interest in cross-channel attribution capabilities.

Where Conversion Logic (now integrated) may differentiate: - Emphasis on unifying TV + digital + outcomes and on scenario planning/optimization, particularly after integration into a broader cross-platform measurement stack. Where alternatives may offer advantages: - If transparent pricing and self-serve onboarding are primary requirements, SMB and midmarket tools may be easier to evaluate and procure. Market adoption signals (proxy): - The acquisition and subsequent industry coverage indicate commercial interest in cross-channel attribution capabilities.

	Conversion Logic (XC Logic; now part of a larger measurement vendor)	AppsFlyer	Wicked Reports
Starting Price	Not public (enterprise quote; post-acquisition packaging unclear)	Free tier; growth pay-as-you-go per-conversion model; enterprise custom	Hundreds per month (Measure plan; revenue-band pricing model)
Best For	Enterprise cross-channel measurement including TV/digital/offline optimization scenarios	App-first attribution & measurement (mobile, web-to-app, add-ons)	DTC/eCommerce subscription brands focused on LTV and ad spend optimization
Key Strength	Cross-channel measurement narrative; integration into a cross-platform measurement ecosystem	Clear plans + strong mobile measurement ecosystem	Transparent pricing; practical ROI/LTV reporting for DTC
Key Weakness	Low public transparency (pricing/security/docs); limited public user reviews; product identity blurred after acquisition	Can become expensive at scale; app-centric orientation	Less suited to complex TV/offline enterprise measurement; more DTC-oriented