Copper

Name: Copper
Brand: Copper
Rating: 4.5 (2197 reviews)

Connect with leads, win deals, deliver projects and create repeat clients. All in one easy-to-use tool ✨

Est 2012|Valuation $263.5M|Raised $118.1M|94 Ref Customers

LinkedIn 25K|Web traffic 193K|FTEs 144|HQ San Francisco, California, US

MarketsCRM

**Copper vs Pipedrive** - Pipedrive is often chosen when teams want a sales pipeline-focused interface with a visual deal board and flexible sales workflows. - Copper may be preferred when Gmail/Google-native workflow is a primary requirement over pipeline sophistication. **Copper vs Zoho CRM (and Zoho Bigin)** - Zoho typically provides broader module breadth (modules, customization, and a wider business suite). - Copper may be preferred for simplicity and Google Workspace user experience alignment. - Community commentary recommends Zoho CRM/Bigin as alternatives when Copper’s billing or extension reliability is a concern. **Copper vs HubSpot** - HubSpot provides an integrated marketing + sales + service platform with more extensive marketing automation and content tools. - Copper may be less costly and less complex for teams that need core CRM features and are Google-first.

01Competitive Landscape

Narrative analysis

Copper vs Pipedrive

Pipedrive is often chosen when teams want a sales pipeline-focused interface with a visual deal board and flexible sales workflows.
Copper may be preferred when Gmail/Google-native workflow is a primary requirement over pipeline sophistication.

Copper vs Zoho CRM (and Zoho Bigin)

Zoho typically provides broader module breadth (modules, customization, and a wider business suite).
Copper may be preferred for simplicity and Google Workspace user experience alignment.
Community commentary recommends Zoho CRM/Bigin as alternatives when Copper’s billing or extension reliability is a concern.

Copper vs HubSpot

HubSpot provides an integrated marketing + sales + service platform with more extensive marketing automation and content tools.
Copper may be less costly and less complex for teams that need core CRM features and are Google-first.

Adoption trends / market signals

Copper publicly states an installed base figure on its pricing page; treat such figures as vendor-asserted unless independently verified.
Older press coverage positions Copper as aligned with Google Workspace.

	Copper	Pipedrive	Zoho CRM
Starting Price (public list)	entry-level per-seat (low-cost, annual)	low double-digit per-seat (annual)	low double-digit per-seat (annual, Standard)
Recommended For	Google Workspace-centric SMB teams	Sales teams wanting a visual pipeline + broad integrations	SMB–midmarket teams needing customization at lower cost
Key Strength	Gmail/Workspace-native workflow; reduces manual entry	Intuitive pipeline UX; strong sales execution focus	Feature depth + customization; broad suite ecosystem
Key Weakness	Reporting/advanced automation can be gated; billing rigidity reported	Marketing automation limited vs suites; add-ons can increase cost	UI/reporting can be complex; learning curve and support variability