Craftview

Name: Craftview
Brand: Craftview

AI Native

For the go-getters. The professionals. The best of the best.

Est 2020|Raised $200M|5 Ref Customers

LinkedIn 1K|Website|FTEs 73|HQ Frankfurt, Hesse, DE

MarketsERP

01Competitive Landscape

Narrative comparison

Where the Craftview portfolio may be advantageous: If a buyer’s trade and region are well served by a specific Craftview brand, that brand may provide trade-specific workflows that horizontal ERPs would typically require add-ons or partner customizations to deliver.
Where competitors may be preferable: Horizontal ERPs and larger vendors typically provide more standardized enterprise security documentation, broader reporting and BI integrations, and larger pools of experienced consultants and administrators.
Market adoption evidence: Vendor-published customer and employee counts are available, but independent confirmation was not found in the accessible sources used for this analysis.

- Where the Craftview portfolio may be advantageous: If a buyer’s trade and region are well served by a specific Craftview brand, that brand may provide trade-specific workflows that horizontal ERPs would typically require add-ons or partner customizations to deliver. - Where competitors may be preferable: Horizontal ERPs and larger vendors typically provide more standardized enterprise security documentation, broader reporting and BI integrations, and larger pools of experienced consultants and administrators. - Market adoption evidence: Vendor-published customer and employee counts are available, but independent confirmation was not found in the accessible sources used for this analysis.

	Craftview (group/portfolio)	Microsoft Dynamics 365 Business Central	Odoo (ERP)
Starting Price	Quote-based (varies by brand/product)	Published base license pricing (varies by region/partner)	Community edition / Enterprise subscription; partner costs vary
Typical customer	EU craft/trade SMEs seeking vertical workflows	SMEs requiring broad ERP and accounting with partner extensions	Cost-sensitive SMEs seeking modular ERP and customization
Primary advantages	Vertical specialization through trade-focused brands; regional/local product presence	Broad ecosystem; integration with the Microsoft stack; partner network	Flexibility and modularity; extensive app ecosystem; customization
Primary limitations	Portfolio complexity; potential variability in product consistency and support across brands	Often requires partners/ISVs for trade-specific features; can be complex to configure and operate	Implementation and customization quality varies; customization can increase maintenance burden