Creatio

Name: Creatio
Brand: Creatio
Rating: 4.7 (909 reviews)

Leader

Agentic CRM & Workflow Platform with No-Code and AI at Its Core

Est 2014|Valuation $1.2B|Raised $277.5M|113 Ref Customers

LinkedIn 133K|Web traffic 1.2M|FTEs 975|HQ Boston, Massachusetts, US

MarketsCRM RevOps Planning & Orchestration Business Process Management (BPM)Workflow Automation Marketing Automation Platforms

Platform CoversSales Engagement Platforms (SEP)

01Competitive Landscape

Narrative analysis

Creatio versus Salesforce: In some customer cases Creatio was perceived as more cost-effective and easier to customize for specific process-oriented projects, while Salesforce typically offers broader ecosystem options and deeper third-party marketplace support.
Creatio versus Dynamics 365: Dynamics is often advantageous where deep native Microsoft ecosystem integration is a priority. Both Creatio and Dynamics can require significant implementation effort for complex deployments.
Creatio versus HubSpot: HubSpot is generally selected for simpler, faster-start CRM use cases and can be easier for small teams to adopt; Creatio is more often chosen when cross-department workflow orchestration and process configuration are primary requirements.

- Creatio versus Salesforce: In some customer cases Creatio was perceived as more cost-effective and easier to customize for specific process-oriented projects, while Salesforce typically offers broader ecosystem options and deeper third-party marketplace support. - Creatio versus Dynamics 365: Dynamics is often advantageous where deep native Microsoft ecosystem integration is a priority. Both Creatio and Dynamics can require significant implementation effort for complex deployments. - Creatio versus HubSpot: HubSpot is generally selected for simpler, faster-start CRM use cases and can be easier for small teams to adopt; Creatio is more often chosen when cross-department workflow orchestration and process configuration are primary requirements.

	Creatio	Salesforce Sales Cloud	Microsoft Dynamics 365 Sales
Starting Price	Indicative entry-level per-user per-month pricing reported by independent reviewers	Entry-level per-user per-month pricing reported on the vendor site	Vendor list pricing for a mid-tier per-user per-month option
Best Suited For	Organizations that require combined workflow orchestration and CRM customization on a low-code platform	Enterprises that need a broad CRM ecosystem and extensive third-party marketplace	Organizations standardized on Microsoft 365/Azure seeking tight platform integration
Key Strength	Integrated workflow/process automation and configurable CRM on a single platform	Broad ecosystem, large partner and app marketplace	Native integration with Microsoft stack and enterprise features
Key Weakness	Steeper learning curve and partner-dependent implementations reported in some cases	Cost escalation and administrative complexity at scale	Can be complex and heavy for smaller organizations