Data Action

Name: Data Action
Brand: Data Action

Powering Core and Digital banking for Challenger Banks

Est 1986|9 Ref Customers

LinkedIn 6K|Website|FTEs 233|HQ Adelaide, South Australia, AU

MarketsInfrastructure Monitoring Application Hosting Platforms API Management

01Competitive Landscape

| Aspect | Data Action (DA) | Ultradata (Ultracs) | Engine by Starling (SaaS) | |--------|------------------|---------------------|---------------------------| | Starting Price | Not publicly listed (enterprise quote) | Not publicly listed (enterprise quote) | Not publicly listed (enterprise quote) | | Best For | Australian challenger and customer-owned banks seeking a domestically oriented core plus managed hosting and services | Australian mutual banks within the Ultracs ecosystem and domestic market footprint | Banks seeking a cloud-native, SaaS delivery model and multi-tenant architecture | | Key Strength | Local Australian focus; combined core, digital, hosting and security service offerings | Established domestic footprint in the mutual segment and a broad solution set | Modern cloud-native architecture and SaaS delivery model | | Key Weakness | Operational concentration risk illustrated by public outage reporting; limited public transparency on certifications and pricing | Perceptions of legacy stack risk for some customers; pricing not transparent | May not align with all regulatory or risk appetite requirements for some banks |

Narrative analysis

- Direct competitors and their key differentiators - Ultradata - Offers a product ecosystem around Ultracs with modules across payments, fraud prevention, compliance, digital banking and APIs. - Cloud-native entrants - Commentary highlights competition from cloud-native vendors such as Engine by Starling entering the Australian market. - Global incumbents - Vendors like Fiserv and TCS BaNCS are alternatives for larger-scale transformations and can imply greater implementation complexity. - Feature comparison: where DA appears to excel versus where questions remain - Potential DA strengths - Domestic regulatory alignment and focus on Australian retail banking requirements - A combined offering that includes core, digital channels, hosted infrastructure and managed services - Potential DA gaps / questions - Publicly verifiable security attestations and compliance documentation were not identified in the public sources reviewed - Press coverage and industry reporting have highlighted capacity constraints during regulatory programs - Pricing comparison: value proposition versus alternatives - Insufficient public data exists for direct pricing comparisons across DA and competitors. Procurement teams should use structured RFPs and normalized cost models to compare per-account and per-transaction costs, module inclusion, hosting and DR costs, migration services, and SLA terms. - Customer testimonials comparing DA to competitors - No direct public buyer quotes comparing DA versus Ultradata were identified in accessible review platforms. Industry commentary positions Ultradata as a main domestic competitor for core banking in Australia. - Market share and adoption trends - DA is positioned in public reporting as supporting challenger banks and was reported in press coverage to service a modest number of such banks. Vendor-reported scale figures should be confirmed during vendor diligence.

01Competitive Landscape

Aspect	Data Action (DA)	Ultradata (Ultracs)	Engine by Starling (SaaS)
Starting Price	Not publicly listed (enterprise quote)	Not publicly listed (enterprise quote)	Not publicly listed (enterprise quote)
Best For	Australian challenger and customer-owned banks seeking a domestically oriented core plus managed hosting and services	Australian mutual banks within the Ultracs ecosystem and domestic market footprint	Banks seeking a cloud-native, SaaS delivery model and multi-tenant architecture
Key Strength	Local Australian focus; combined core, digital, hosting and security service offerings	Established domestic footprint in the mutual segment and a broad solution set	Modern cloud-native architecture and SaaS delivery model
Key Weakness	Operational concentration risk illustrated by public outage reporting; limited public transparency on certifications and pricing	Perceptions of legacy stack risk for some customers; pricing not transparent	May not align with all regulatory or risk appetite requirements for some banks

Narrative analysis

Direct competitors and their key differentiators
- Ultradata
  - Offers a product ecosystem around Ultracs with modules across payments, fraud prevention, compliance, digital banking and APIs.
- Cloud-native entrants
  - Commentary highlights competition from cloud-native vendors such as Engine by Starling entering the Australian market.
- Global incumbents
  - Vendors like Fiserv and TCS BaNCS are alternatives for larger-scale transformations and can imply greater implementation complexity.
Feature comparison: where DA appears to excel versus where questions remain
- Potential DA strengths
  - Domestic regulatory alignment and focus on Australian retail banking requirements
  - A combined offering that includes core, digital channels, hosted infrastructure and managed services
- Potential DA gaps / questions
  - Publicly verifiable security attestations and compliance documentation were not identified in the public sources reviewed
  - Press coverage and industry reporting have highlighted capacity constraints during regulatory programs
Pricing comparison: value proposition versus alternatives
- Insufficient public data exists for direct pricing comparisons across DA and competitors. Procurement teams should use structured RFPs and normalized cost models to compare per-account and per-transaction costs, module inclusion, hosting and DR costs, migration services, and SLA terms.
Customer testimonials comparing DA to competitors
- No direct public buyer quotes comparing DA versus Ultradata were identified in accessible review platforms. Industry commentary positions Ultradata as a main domestic competitor for core banking in Australia.
Market share and adoption trends
- DA is positioned in public reporting as supporting challenger banks and was reported in press coverage to service a modest number of such banks. Vendor-reported scale figures should be confirmed during vendor diligence.