DealerBuilt

Name: DealerBuilt
Brand: DealerBuilt

Built by dealers, for dealers. Make way for your way!

Est 2008|17 Ref Customers

LinkedIn 5K|Web traffic 9K|FTEs 122|HQ Houston, Texas, US

MarketsCRM Automotive Dealer Management Systems (DMS)

01Competitive Landscape

Competitive Landscape

| Aspect | DealerBuilt | Tekion DMS | PBS Systems DMS | |--------|------------|------------|----------------| | Starting Price | Not publicly listed (quote-based likely) | Not publicly listed (quote-based typical for enterprise) | Not clearly listed publicly in reviewed sources | | Recommended For | Dealer groups seeking a suite that combines DMS, CRM, service lane, and analytics, with emphasis on configurability across rooftops | Dealer groups prioritizing cloud-native architectures and modern user experiences | Dealer groups seeking a long-tenured DMS vendor with established presence in certain regions | | Key Strength | Breadth of modules (Lightyear + Oplogic + iService + Vistadash) as described by vendor; potential to reduce vendor sprawl if tightly integrated in practice | Emphasis on cloud-native / modern UX and platform consolidation (vendor-claimed differentiator) | Established market presence and long-standing deployments in North America | | Key Weakness | Public security transparency is limited based on reviewed sources; historical regulatory actions noted in public sources; some user feedback indicates dated UI/UX | Implementation complexity and variable support experiences reported in community discussions for some buyers | May be less consolidated as a single unified platform compared with newer entrants | - Direct competitors and their key differentiators - CDK Global / Reynolds & Reynolds - Strengths: Deep market entrenchment, broad OEM integrations, mature ecosystems. - Weaknesses: Common industry complaints include cost and legacy UX/process patterns. - Tekion - Differentiator: Vendor messaging emphasizes a modern, cloud-based architecture and platform consolidation; public claims of certifications or assurances should be validated during diligence. - PBS Systems - Differentiator: Long-tenured DMS vendor with established dealer relationships. - Feature comparison: where DealerBuilt may excel vs lag behind (evidence-weighted) - Potential strengths - The vendor's module breadth (DMS + CRM + service lane + analytics) could reduce the number of suppliers required if the modules are integrated in practice; buyers should verify integration depth. - Potential weaknesses - Public feedback suggests perceptions of dated UI/UX and lower discoverability of training materials relative to newer entrants. - Procurement diligence may be required to address security assurance due to historical incidents and limited public certification artifacts. - Pricing comparison: value proposition vs alternatives - Pricing is largely opaque across enterprise DMS vendors; buyers typically require quotes to compare total costs. Smaller-dealer platforms often publish more straightforward pricing but may lack enterprise features. - Customer testimonials comparing DealerBuilt to competitors - Community anecdotes indicate some users view incumbent vendors favorably in certain operational dimensions, and other users have migrated to competitors emphasizing modern UX. - Market share and adoption trends - No credible, independently verified market share figures were identified in the reviewed public sources.

01Competitive Landscape

Competitive Landscape

Aspect	DealerBuilt	Tekion DMS	PBS Systems DMS
Starting Price	Not publicly listed (quote-based likely)	Not publicly listed (quote-based typical for enterprise)	Not clearly listed publicly in reviewed sources
Recommended For	Dealer groups seeking a suite that combines DMS, CRM, service lane, and analytics, with emphasis on configurability across rooftops	Dealer groups prioritizing cloud-native architectures and modern user experiences	Dealer groups seeking a long-tenured DMS vendor with established presence in certain regions
Key Strength	Breadth of modules (Lightyear + Oplogic + iService + Vistadash) as described by vendor; potential to reduce vendor sprawl if tightly integrated in practice	Emphasis on cloud-native / modern UX and platform consolidation (vendor-claimed differentiator)	Established market presence and long-standing deployments in North America
Key Weakness	Public security transparency is limited based on reviewed sources; historical regulatory actions noted in public sources; some user feedback indicates dated UI/UX	Implementation complexity and variable support experiences reported in community discussions for some buyers	May be less consolidated as a single unified platform compared with newer entrants

Direct competitors and their key differentiators
- CDK Global / Reynolds & Reynolds
  - Strengths: Deep market entrenchment, broad OEM integrations, mature ecosystems.
  - Weaknesses: Common industry complaints include cost and legacy UX/process patterns.
- Tekion
  - Differentiator: Vendor messaging emphasizes a modern, cloud-based architecture and platform consolidation; public claims of certifications or assurances should be validated during diligence.
- PBS Systems
  - Differentiator: Long-tenured DMS vendor with established dealer relationships.
Feature comparison: where DealerBuilt may excel vs lag behind (evidence-weighted)
- Potential strengths
  - The vendor's module breadth (DMS + CRM + service lane + analytics) could reduce the number of suppliers required if the modules are integrated in practice; buyers should verify integration depth.
- Potential weaknesses
  - Public feedback suggests perceptions of dated UI/UX and lower discoverability of training materials relative to newer entrants.
  - Procurement diligence may be required to address security assurance due to historical incidents and limited public certification artifacts.
Pricing comparison: value proposition vs alternatives
- Pricing is largely opaque across enterprise DMS vendors; buyers typically require quotes to compare total costs. Smaller-dealer platforms often publish more straightforward pricing but may lack enterprise features.
Customer testimonials comparing DealerBuilt to competitors
- Community anecdotes indicate some users view incumbent vendors favorably in certain operational dimensions, and other users have migrated to competitors emphasizing modern UX.
Market share and adoption trends
- No credible, independently verified market share figures were identified in the reviewed public sources.

Aspect

DealerBuilt

Tekion DMS

PBS Systems DMS

Starting Price

Not publicly listed (quote-based likely)

Not publicly listed (quote-based typical for enterprise)

Not clearly listed publicly in reviewed sources

Recommended For

Dealer groups seeking a suite that combines DMS, CRM, service lane, and analytics, with emphasis on configurability across rooftops

Dealer groups prioritizing cloud-native architectures and modern user experiences

Dealer groups seeking a long-tenured DMS vendor with established presence in certain regions

Key Strength

Breadth of modules (Lightyear + Oplogic + iService + Vistadash) as described by vendor; potential to reduce vendor sprawl if tightly integrated in practice

Emphasis on cloud-native / modern UX and platform consolidation (vendor-claimed differentiator)

Established market presence and long-standing deployments in North America

Key Weakness

Public security transparency is limited based on reviewed sources; historical regulatory actions noted in public sources; some user feedback indicates dated UI/UX

Implementation complexity and variable support experiences reported in community discussions for some buyers

May be less consolidated as a single unified platform compared with newer entrants