Dealernet

Name: Dealernet
Brand: Dealernet

Dealernet is a dealership-management system (DMS) for Brazilian automotive retail and aftersales that unifies sales, service, parts and finance workflows and provides integrations with OEMs and partner systems.

Est 1990|3 Ref Customers

LinkedIn 5K|Web traffic 7K|FTEs 186|HQ Lauro de Freitas, Bahia, BR

MarketsMaterials Management ERP Management Reporting

01Competitive Landscape

Competitive Landscape

| Aspect | Dealernet | Linx DMS | incadea (cloud DMS) | |---|---|---|---| | Starting Price | Not publicly listed (quote-based) | Not publicly listed (contact sales) | Not publicly listed (contact sales) | | Best For | Brazilian dealership groups seeking an integrated DMS and workflow/process standardization; emphasis on OEM/partner integrations (vendor statements) | Dealerships seeking a vendor with visible client-count messaging and public API library references | Multi-country/OEM dealer networks seeking a cloud-based DMS approach | | Key Strength | Brazil-specific DMS product positioning; vendor describes workflow-centric integration across dealership departments | Vendor-published messages include a large client count and API library positioning | Global DMS brand with cloud platform positioning | | Key Weakness | Limited independent third-party reviews in public sources; security/compliance attestations not prominently documented; some public accounts describe operational issues in specific workflows | Public materials are marketing-oriented in places and may require deeper technical validation | May require localization for Brazil-specific fiscal and OEM processes unless enabled by partners |

Direct competitors and key differentiators

Linx DMS: public vendor materials reference a large client count and API library messaging.
incadea: part of the same parent-company automotive DMS portfolio as Dealernet following acquisition activity, indicating a portfolio approach within the owner group.

Feature comparison (where Dealernet may excel vs lag)

Areas of vendor emphasis: Brazil-specific dealership workflows; vendor materials reference OEM homologation and related acceptance processes (buyers should validate current OEM coverage for their specific brands).
Potential gaps in public visibility: published security attestations and modern identity-management details; limited independent customer-review footprint; some public accounts allege operational friction in fiscal/accounting workflows.

Pricing comparison: value proposition vs alternatives

Because many vendors do not publish list pricing, a structured RFP is required to compare published per-rooftop/per-user pricing (as provided by vendors), module and OEM integration fees, implementation/training costs, and support/SLA tiers.

Market share and adoption trends

Owner/parent-company materials present rooftop counts and market-share claims; these are promotional and do not include disclosed methodology for calculation. Partner-published client counts are also present but were not independently validated in this review.